The Verdict is in! Some Pandemic-Driven Changes Are Here to Stay

Some Pandemic-Driven Changes Are Here to Stay

Alright, let’s do a quick check-in. The COVID-19 pandemic hit the United States and Canada in March 2020. Now, over a year and a half later, things have still not fully returned to “normal.” With the possibility of more virus variants in the future, it is difficult to know when things will go back to… Continue reading The Verdict is in! Some Pandemic-Driven Changes Are Here to Stay

Ready to Update Your Website Content? Here Are Some Things to Consider Before You Hit Delete

Ready to Update Your Website Content

Sometimes it feels great to hit the reset button—including on your website. While it is a good idea to update your website content regularly to make sure all of the information is still current, there are a few factors you should consider before you decide to go “out with the old, in with the new.”… Continue reading Ready to Update Your Website Content? Here Are Some Things to Consider Before You Hit Delete

The Changing Landscape of Audiology

Hearing test concept. Result of hearing exam - audiogram, hearing aids on the table, view from above.

Is audiology a field of innovation? It depends on whom you ask. Some may think so because hearing aids are technological devices and new advancements are becoming rapidly available. Others, however, find that some hearing professionals don’t want to embrace technology within their practice. Furthermore, technology is not the only form of innovation. All told,… Continue reading The Changing Landscape of Audiology

How Does Pay-Per-Click Work For Hearing Professionals?

Excited African American Businesswoman Celebrating Success, Looking At Laptop Screen And Shaking Fists At Workplace In Modern Office

Have you considered using pay-per-click (PPC) to grow your business? How exactly does it work for hearing professionals? We will explore this in some depth today so you can see how PPC could help your business succeed. Pay-per-click marketing is, as the name indicates, a paid form of advertising. In PPC, you pay every time… Continue reading How Does Pay-Per-Click Work For Hearing Professionals?

The 3 Things Your Patients Want Now

The 3 things your patients want now

Although running a business can be incredibly complex, it all comes down to one thing: giving your customers what they want. So, what do your patients want? Although the main purpose of your business (to provide excellent hearing healthcare) remains the same, the answer to what your patients want does not stay the same through… Continue reading The 3 Things Your Patients Want Now

Is Your Content Working For You, Or Against You?

Audiology Plus Helps You Help Your Patients With Quality Content

If you have learned much about online marketing, you may have heard the phrase, “Content is King.” Marketers have been throwing this phrase around for years, and much has changed since it was first used. At first glance, content might seem simple. Provide content and your business will thrive online, right? In truth, not all… Continue reading Is Your Content Working For You, Or Against You?

One thing you are missing from your storytelling strategy online

Storytelling

Storytelling is a powerful tool in your marketing toolkit. Telling a story helps people understand why a topic matters and how it relates to them, Plus, storytelling makes a message more memorable. If you have incorporated storytelling into your marketing strategy, that’s a big step in the right direction. However, there may be something missing… Continue reading One thing you are missing from your storytelling strategy online

How to Market Your Business While Preparing for a Recession

Prepare for recession

Everyone is talking about an upcoming recession. The past few years have been difficult for many businesses, and it seems there is no break coming soon. Here are some simple yet effective ways to help you prepare for a recession and keep your business growing. Be consistent with content. You have probably heard the phrase… Continue reading How to Market Your Business While Preparing for a Recession

How to Establish Yourself as a Thought Leader

How to Establish Yourself as a Thought Leader

Are you familiar with what it means to be a “thought leader” in your field? Do you consider yourself to be a thought leader? Here is some helpful information about what a thought leader is and how you can become one. What is a thought leader? A “thought leader” is someone who intentionally exercises their… Continue reading How to Establish Yourself as a Thought Leader

How to Capitalize on Modern Shopping Behaviors

how to capitalize on modern shopping behaviors

When it comes to shopping, modern-day consumers have no shortage of options. Many different retailers often carry the same or very similar products, so it is simply a matter of choosing the exact item you want and the way you want to purchase it. This was underlined by a recent survey on shopping habits, which… Continue reading How to Capitalize on Modern Shopping Behaviors

How to Market Over-the-Counter Hearing Aids for Your Business

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For a few years now, we’ve been told that over-the-counter (OTC) hearing aids are coming. Now, they’re officially here! While you may initially think of OTC hearing aids as a new form of competition, they do not have to be. You can take advantage of the advent of OTC hearing aids and use it to… Continue reading How to Market Over-the-Counter Hearing Aids for Your Business

4 of the Best Over-the-Counter Hearing Aids

With over-the-counter hearing aids recently becoming available, you may be considering making OTC devices available at your practice—or you might have already decided that you would like to offer these OTC options to your patients. Just as customers have to choose hearing aids to purchase, you have to choose hearing aids to carry at your… Continue reading 4 of the Best Over-the-Counter Hearing Aids

How to Stand Out as a Hearing Professional

Differentiation in marketing

In the business world in general, many businesses are struggling to stand out. It seems like many businesses offer the same thing, which makes it difficult to convince customers why they should shop at one business over another. With OTC hearing aids hitting the market, hearing professionals are also feeling pressure to stand out. Here… Continue reading How to Stand Out as a Hearing Professional

How Over-the-Counter Hearing Aids Will Affect Hearing Professionals

OTC hearing aids for hearing professionals

After discussions that stretched over years and delays due to the COVID-19 pandemic, over-the-counter hearing aids have finally been approved by the FDA. While hearing professionals have known about this coming change for some time, the specifics have been unknown until now. For hearing professionals, the advent of OTC hearing aids means more competition and… Continue reading How Over-the-Counter Hearing Aids Will Affect Hearing Professionals

How to Attract and Keep Loyal Customers

How to attract and keep loyal customers

Attracting new patients or customers is a key part of your business—no one will argue with that. But it is even more important to keep those patients and turn them into loyal customers of your practice. So, how do you attract loyal customers and keep them loyal? Here are a few key points. The Difference… Continue reading How to Attract and Keep Loyal Customers