When it comes to shopping, modern-day consumers have no shortage of options. Many different retailers often carry the same or very similar products, so it is simply a matter of choosing the exact item you want and the way you want to purchase it. This was underlined by a recent survey on shopping habits, which… Continue reading How to Capitalize on Modern Shopping Behaviors
Tag: otc hearing aid information
How to Market Over-the-Counter Hearing Aids for Your Business
For a few years now, we’ve been told that over-the-counter (OTC) hearing aids are coming. Now, they’re officially here! While you may initially think of OTC hearing aids as a new form of competition, they do not have to be. You can take advantage of the advent of OTC hearing aids and use it to… Continue reading How to Market Over-the-Counter Hearing Aids for Your Business
4 of the Best Over-the-Counter Hearing Aids
With over-the-counter hearing aids recently becoming available, you may be considering making OTC devices available at your practice—or you might have already decided that you would like to offer these OTC options to your patients. Just as customers have to choose hearing aids to purchase, you have to choose hearing aids to carry at your… Continue reading 4 of the Best Over-the-Counter Hearing Aids
How to Stand Out as a Hearing Professional
In the business world in general, many businesses are struggling to stand out. It seems like many businesses offer the same thing, which makes it difficult to convince customers why they should shop at one business over another. With OTC hearing aids hitting the market, hearing professionals are also feeling pressure to stand out. Here… Continue reading How to Stand Out as a Hearing Professional
How Over-the-Counter Hearing Aids Will Affect Hearing Professionals
After discussions that stretched over years and delays due to the COVID-19 pandemic, over-the-counter hearing aids have finally been approved by the FDA. While hearing professionals have known about this coming change for some time, the specifics have been unknown until now. For hearing professionals, the advent of OTC hearing aids means more competition and… Continue reading How Over-the-Counter Hearing Aids Will Affect Hearing Professionals
Why Hearing Professionals Are Still Essential in a DIY Hearing World
For years now, the audiology world has been preparing for the advent of over-the-counter (OTC) hearing aids. While the concept of making hearing aids more widely accessible is appealing, many hearing professionals have worried that OTC hearing aids will draw patients away from professional care. A new study sheds light on the interplay between DIY… Continue reading Why Hearing Professionals Are Still Essential in a DIY Hearing World
Changing the Narrative for Hearing Professionals
For decades, hearing professionals have been relegated to the status of “suppliers” in the eyes of Medicare. This is despite the advanced education and clinical focus of hearing professionals. In addition, other non-physician healthcare providers are classified as “practitioners” rather than “suppliers.” Unfortunately, this “supplier” status affects how consumers and patients view hearing professionals and… Continue reading Changing the Narrative for Hearing Professionals
How to Integrate Over-the-Counter Hearing Aids Into Your Practice
Over-the-counter (OTC) hearing aids have been on the horizon for a few years. Now that we are in 2022, it seems that this will be the year for OTC hearing aids. As a hearing healthcare professional, you will need to evaluate how OTC hearing aids will fit into your practice model. Here are a few… Continue reading How to Integrate Over-the-Counter Hearing Aids Into Your Practice