For years now, the audiology world has been preparing for the advent of over-the-counter (OTC) hearing aids. While the concept of making hearing aids more widely accessible is appealing, many hearing professionals have worried that OTC hearing aids will draw patients away from professional care. A new study sheds light on the interplay between DIY… Continue reading Why Hearing Professionals Are Still Essential in a DIY Hearing World
Tag: content for hearing professionals
5 Things You Should Know About Content and SEO for Your Business
Content is everything when it comes to connecting with potential patients online. They want to feel like they know you, trust you, and that you can answer the questions they have. Creating content for your website will make or break your business online, especially if you ignore SEO. High-quality SEO content can help to boost… Continue reading 5 Things You Should Know About Content and SEO for Your Business
9 Tips to Improve Your Visual Content
If you have browsed social media lately (whether for business or personal use), you have seen how visual this platform has become. Gone are the days of text-only posts. The way to command attention now is to use visuals. Here are 9 effective, easy-to-implement ways to improve your visual content. Stay consistent with your brand.… Continue reading 9 Tips to Improve Your Visual Content
Ready to Update Your Website Content? Here Are Some Things to Consider Before You Hit Delete
Sometimes it feels great to hit the reset button—including on your website. While it is a good idea to update your website content regularly to make sure all of the information is still current, there are a few factors you should consider before you decide to go “out with the old, in with the new.”… Continue reading Ready to Update Your Website Content? Here Are Some Things to Consider Before You Hit Delete