Content is everything when it comes to connecting with potential patients online. They want to feel like they know you, trust you, and that you can answer the questions they have. Creating content for your website will make or break your business online, especially if you ignore SEO. High-quality SEO content can help to boost… Continue reading 5 Things You Should Know About Content and SEO for Your Business
Tag: content creation
Ready to Update Your Website Content? Here Are Some Things to Consider Before You Hit Delete
Sometimes it feels great to hit the reset button—including on your website. While it is a good idea to update your website content regularly to make sure all of the information is still current, there are a few factors you should consider before you decide to go “out with the old, in with the new.”… Continue reading Ready to Update Your Website Content? Here Are Some Things to Consider Before You Hit Delete
Is Your Content Working For You, Or Against You?
If you have learned much about online marketing, you may have heard the phrase, “Content is King.” Marketers have been throwing this phrase around for years, and much has changed since it was first used. At first glance, content might seem simple. Provide content and your business will thrive online, right? In truth, not all… Continue reading Is Your Content Working For You, Or Against You?
The Importance of Quality Content and Content Strategy
If you have learned much about online marketing, you may have heard the phrase, “Content is king.” Marketers have been throwing this phrase around for years, and much has changed since it was first used. Search algorithms have evolved, customers have started preferring smartphones and tablets for their searches, and AI technology has been introduced… Continue reading The Importance of Quality Content and Content Strategy
3 Big Tips for Being Successful in Local SEO
Local SEO (search engine optimization) is essential for location-based businesses, like hearing care practices. Because almost all your patients are from your local area, it is very important that your practice’s website performs well in local searches. While the concept is easy to understand, ensuring that your practice’s online presence is at the forefront of… Continue reading 3 Big Tips for Being Successful in Local SEO
Enhance Your Content Marketing with Patient Reviews
Online reviews are quickly becoming the leading form of word-of-mouth marketing for businesses of all types, and surveys continue to reveal their rising appeal. With 85% of respondents admitting to trusting online reviews as much as recommendations from friends, it’s worth your time to maximize the benefit of any and all positive reviews your business… Continue reading Enhance Your Content Marketing with Patient Reviews
Three Easy Steps for Creating Blogs that Get Seen
The Internet has become an endless sea of content ready for consumption. With an estimated 350 million blogs online and counting, trying to create something attractive enough to grab people’s attention can seem downright daunting. Luckily, the formula for engaging content has remained the same and simply requires that you select a topic of interest… Continue reading Three Easy Steps for Creating Blogs that Get Seen
How Video Can Skyrocket Your Practice’s Online Presence
Optimizing your digital marketing strategy for your hearing practice means making your website as visible as possible online. And in 2018, creating video content is one of the most effective ways for increasing your presence in the digital realm. The idea of creating video content, however, makes many people cringe. Either they don’t want to… Continue reading How Video Can Skyrocket Your Practice’s Online Presence
5 Best Practices for Marketing Your Hearing Practice with Social Media
Few hearing healthcare practices are without a website, but many have yet to create an effective presence on social media. Being active on outlets like Facebook or Twitter might seem overwhelming for an already-busy practice owner, but avoiding social media for your business means losing out on a valuable, low-cost opportunity. The truth is, social… Continue reading 5 Best Practices for Marketing Your Hearing Practice with Social Media
Boost Your Practice by Guest Blogging
Blogging is one of the most accessible and cost-effective ways to naturally boost your website’s visibility online, but few hearing professionals take the time to maximize their blogging potential. We know that businesses that blog gain at least 67% more leads to their websites than those that don’t, so there’s little debate about the value… Continue reading Boost Your Practice by Guest Blogging