Do you remember the days of the punch card? This early form of a customer loyalty program featured a simple card—usually printed on simple cardstock—that would get a new hole punch every time you purchased from the store or restaurant. Once you had made a certain number of purchases, you received a reward like a… Continue reading Do You Have a Customer Loyalty Program? Here’s Why You Should.
Tag: Online Marketing for Hearing Healthcare
Meeting Your Customers’ Needs with Digital Solutions
As a hearing healthcare provider, it is important that you meet your patients’ needs. What about their needs as customers? Your patients might come to you because they need high-quality hearing care, but they also want versatile business options that work for them. Now is the time to embrace the digital age and give your… Continue reading Meeting Your Customers’ Needs with Digital Solutions
4 Great Ways to Get Your Patients More Involved with Your Practice Online
If you want your business to thrive, it is essential to have interaction with your patients. This both improves their rapport with your practice and—when it comes to online interaction—boosts your online presence. Here are four great ways to get your patients more involved with your practice online. Ask for reviews. Positive reviews are… Continue reading 4 Great Ways to Get Your Patients More Involved with Your Practice Online
How to Integrate Over-the-Counter Hearing Aids Into Your Practice
Over-the-counter (OTC) hearing aids have been on the horizon for a few years. Now that we are in 2022, it seems that this will be the year for OTC hearing aids. As a hearing healthcare professional, you will need to evaluate how OTC hearing aids will fit into your practice model. Here are a few… Continue reading How to Integrate Over-the-Counter Hearing Aids Into Your Practice
What Is Responsible Marketing and How Does It Impact Customer Retention?
Have you heard the phrase “responsible marketing”? If not, do not worry—it has emerged largely in the last year or two and is now being discussed more than ever before. Responsible marketing can have a significant implant on customer retention and value. Here are the nuts and bolts of responsible marketing and how you can… Continue reading What Is Responsible Marketing and How Does It Impact Customer Retention?
The Top 10 Changes Your Business Needs to Be Ready for in 2022
Whether you have been in business for decades or you are just starting out, there is one truth about business you have probably learned by now: business never stays the same. While the global COVID-19 pandemic has certainly accelerated some changes in business, the reality is that business is always shifting to adopt new technologies… Continue reading The Top 10 Changes Your Business Needs to Be Ready for in 2022
The Changing Landscape of Audiology
Is audiology a field of innovation? It depends on whom you ask. Some may think so because hearing aids are technological devices and new advancements are becoming rapidly available. Others, however, find that some hearing professionals don’t want to embrace technology within their practice. Furthermore, technology is not the only form of innovation. All told,… Continue reading The Changing Landscape of Audiology
How to Stand Out as a Hearing Healthcare Specialist
The past year has brought new challenges to you as a hearing healthcare professional—and I’m not just talking about those brought about by the global COVID-19 pandemic. With the advent of over-the-counter hearing aids, it has become increasingly difficult for hearing healthcare professionals to compete with big box retailers. You also have to compete with… Continue reading How to Stand Out as a Hearing Healthcare Specialist
How to Attract New Patients Online in 2021 and Beyond
Here is a question many of us are asking ourselves right now: Will the way we do business (and life in general) ever go back to the way it was before the COVID-19 pandemic? Probably not. The world, including the business world, has shifted in innumerable and remarkable ways. So, the way you attracted patients… Continue reading How to Attract New Patients Online in 2021 and Beyond
Why Online Reviews Are Essential To Your Business’s Success
Let’s say you wanted to try out a new local restaurant. You find their website and see that their location is near you—how convenient! You take a look at their menu, and everything sounds absolutely delicious. You see some photos of both the interior and exterior of the restaurant—it looks clean and attractive. But then… Continue reading Why Online Reviews Are Essential To Your Business’s Success