Alright, let’s do a quick check-in. The COVID-19 pandemic hit the United States and Canada in March 2020. Now, over a year and a half later, things have still not fully returned to “normal.” With the possibility of more virus variants in the future, it is difficult to know when things will go back to… Continue reading The Verdict is in! Some Pandemic-Driven Changes Are Here to Stay
Tag: virtual audiology
The Changing Landscape of Audiology
Is audiology a field of innovation? It depends on whom you ask. Some may think so because hearing aids are technological devices and new advancements are becoming rapidly available. Others, however, find that some hearing professionals don’t want to embrace technology within their practice. Furthermore, technology is not the only form of innovation. All told,… Continue reading The Changing Landscape of Audiology
The 3 Things Your Patients Want Now
Although running a business can be incredibly complex, it all comes down to one thing: giving your customers what they want. So, what do your patients want? Although the main purpose of your business (to provide excellent hearing healthcare) remains the same, the answer to what your patients want does not stay the same through… Continue reading The 3 Things Your Patients Want Now
How to Communicate Your Virtual Services to Patients
The world of audiology has changed; and it’s never going back to the way it was. The COVID-19 pandemic has completely shifted how patients look for your services as well as how they engage with you. Add in health concerns, new technology, and unclear state laws, and there’s a lot of confusion on what the future of audiology looks like. But you can look at the… Continue reading How to Communicate Your Virtual Services to Patients
Guiding Principles for Digital Marketing in 2021
What did you learn in 2020? If you followed some of the trends inspired by life during the COVID-19 pandemic, you might have learned how to bake banana bread or sew fabric face coverings. When it comes to your business, you might have learned how to conduct virtual audiology appointments or use e-commerce. While you… Continue reading Guiding Principles for Digital Marketing in 2021