If you have been marketing your business online for several years now, you have seen many changes in SEO (search engine optimization). If you rewind the clock 10-15 years, the best practice was to optimize a page for a single keyword by simply using that keyword as frequently as possible—even at the risk of making… Continue reading 3 Things to Focus on When It Comes to SEO in 2022
Tag: healthcare digital marketing
5 Simple Ways to Improve the Patient Experience and Keep Them Coming Back
Patient experience will make or break a practice. If the patients do not feel heard or supported, they will not return (and they will make their negative experience known online). Healthcare providers in various fields now find themselves turning to patient experience to rebuild their practices after losing massive amounts of revenue during the COVID-19… Continue reading 5 Simple Ways to Improve the Patient Experience and Keep Them Coming Back
How Does Pay-Per-Click Work For Hearing Professionals?
Have you considered using pay-per-click (PPC) to grow your business? How exactly does it work for hearing professionals? We will explore this in some depth today so you can see how PPC could help your business succeed. Pay-per-click marketing is, as the name indicates, a paid form of advertising. In PPC, you pay every time… Continue reading How Does Pay-Per-Click Work For Hearing Professionals?
Guiding Principles for Digital Marketing in 2021
What did you learn in 2020? If you followed some of the trends inspired by life during the COVID-19 pandemic, you might have learned how to bake banana bread or sew fabric face coverings. When it comes to your business, you might have learned how to conduct virtual audiology appointments or use e-commerce. While you… Continue reading Guiding Principles for Digital Marketing in 2021
Reasons for Optimism in Audiology in 2021
As we begin 2021, you may be thinking that this year feels oddly similar to last year. Many people had hopes that 2021 would be completely different from 2020—free from the worries caused by a global pandemic and other far-reaching events. Although January 1, 2021, was not a magic date that ended all of the… Continue reading Reasons for Optimism in Audiology in 2021
The Necessity of Digital Accessibility in the Pandemic Era
It is certainly an understatement to say that the COVID-19 pandemic changed everyday life and business for many people around the world. One shift that businesses and all types of organizations had to make quickly—or perhaps might still need to complete—is ensuring that their online platforms and digital assets are easy to use, simple to… Continue reading The Necessity of Digital Accessibility in the Pandemic Era
New Maine Law that Requires Private Insurers to Cover Cost of Hearing Aids
A new law took effect in Maine on January 1, 2020, that will have far-reaching effects for hearing practices, hearing aid professionals, and their patients. The new law requires private insurers, as well as the state’s Medicaid program, MaineCare, to cover the cost of hearing aids. Of course, this new law comes with limitations regarding… Continue reading New Maine Law that Requires Private Insurers to Cover Cost of Hearing Aids
The Importance of Communication Skills Training (Even for Hearing Professionals)
Patient communication is something you deal with every day. You communicate with your patients as you discuss their issues and concerns, assess their hearing, provide treatment recommendations, and follow up on treatment outcomes. Since patient communication is such an essential and integral part of your day-to-day work, you probably do not give it much thought.… Continue reading The Importance of Communication Skills Training (Even for Hearing Professionals)