If you want your business to thrive, it is essential to have interaction with your patients. This both improves their rapport with your practice and—when it comes to online interaction—boosts your online presence. Here are four great ways to get your patients more involved with your practice online. Ask for reviews. Positive reviews are… Continue reading 4 Great Ways to Get Your Patients More Involved with Your Practice Online
Tag: digital marketing audiology
What Is Responsible Marketing and How Does It Impact Customer Retention?
Have you heard the phrase “responsible marketing”? If not, do not worry—it has emerged largely in the last year or two and is now being discussed more than ever before. Responsible marketing can have a significant implant on customer retention and value. Here are the nuts and bolts of responsible marketing and how you can… Continue reading What Is Responsible Marketing and How Does It Impact Customer Retention?
Why You Should Be Using Video in Your Emails (And How to Do It)
Do you think you are a visual person? Or do you ingest information easier if you read it? Well, studies show that video actually makes people happier than text. Before you say to yourself, “Well, that’s interesting,” and move on, think about how this can be applied in your practice. Utilizing video can go a… Continue reading Why You Should Be Using Video in Your Emails (And How to Do It)
The Verdict is in! Some Pandemic-Driven Changes Are Here to Stay
Alright, let’s do a quick check-in. The COVID-19 pandemic hit the United States and Canada in March 2020. Now, over a year and a half later, things have still not fully returned to “normal.” With the possibility of more virus variants in the future, it is difficult to know when things will go back to… Continue reading The Verdict is in! Some Pandemic-Driven Changes Are Here to Stay
The Changing Landscape of Audiology
Is audiology a field of innovation? It depends on whom you ask. Some may think so because hearing aids are technological devices and new advancements are becoming rapidly available. Others, however, find that some hearing professionals don’t want to embrace technology within their practice. Furthermore, technology is not the only form of innovation. All told,… Continue reading The Changing Landscape of Audiology
How Does Pay-Per-Click Work For Hearing Professionals?
Have you considered using pay-per-click (PPC) to grow your business? How exactly does it work for hearing professionals? We will explore this in some depth today so you can see how PPC could help your business succeed. Pay-per-click marketing is, as the name indicates, a paid form of advertising. In PPC, you pay every time… Continue reading How Does Pay-Per-Click Work For Hearing Professionals?
How to Attract New Patients Online in 2021 and Beyond
Here is a question many of us are asking ourselves right now: Will the way we do business (and life in general) ever go back to the way it was before the COVID-19 pandemic? Probably not. The world, including the business world, has shifted in innumerable and remarkable ways. So, the way you attracted patients… Continue reading How to Attract New Patients Online in 2021 and Beyond
Guiding Principles for Digital Marketing in 2021
What did you learn in 2020? If you followed some of the trends inspired by life during the COVID-19 pandemic, you might have learned how to bake banana bread or sew fabric face coverings. When it comes to your business, you might have learned how to conduct virtual audiology appointments or use e-commerce. While you… Continue reading Guiding Principles for Digital Marketing in 2021
E-Commerce Is a MUST for Hearing Health Professionals
What do you think of when you consider e-commerce? Your first thought is probably of e-commerce giants like Amazon. However, e-commerce is an important business opportunity not only for sites like Amazon, Walmart.com, and Target.com, but also for hearing health professionals like you. In fact, e-commerce should not be regarded as simply a good opportunity… Continue reading E-Commerce Is a MUST for Hearing Health Professionals
How Digital Communication Plays an Essential Role in Lasting Consumer Relationships
The ways you do business, care for your patients, and market your practice have all changed over the last 9 months, thanks to the worldwide COVID-19 pandemic. While some of these changes might be temporary, such as travel restrictions or local lockdowns, others are not. The pandemic has forever changed the way businesses market their… Continue reading How Digital Communication Plays an Essential Role in Lasting Consumer Relationships