Storytelling is a powerful tool in your marketing toolkit. Telling a story helps people understand why a topic matters and how it relates to them, Plus, storytelling makes a message more memorable. If you have incorporated storytelling into your marketing strategy, that’s a big step in the right direction. However, there may be something missing… Continue reading One thing you are missing from your storytelling strategy online
Tag: audiology marketing
How to Market Your Business While Preparing for a Recession
Everyone is talking about an upcoming recession. The past few years have been difficult for many businesses, and it seems there is no break coming soon. Here are some simple yet effective ways to help you prepare for a recession and keep your business growing. Be consistent with content. You have probably heard the phrase… Continue reading How to Market Your Business While Preparing for a Recession
How to Establish Yourself as a Thought Leader
Are you familiar with what it means to be a “thought leader” in your field? Do you consider yourself to be a thought leader? Here is some helpful information about what a thought leader is and how you can become one. What is a thought leader? A “thought leader” is someone who intentionally exercises their… Continue reading How to Establish Yourself as a Thought Leader
The 4 Key Drivers for Consumer Attention
When you think about how you measure the success of your online presence and content, what do you consider? Perhaps you think first of statistics like how many visits your website received, how many clicks, or how well your pages rank on search engine results pages. While these can all help you understand your online… Continue reading The 4 Key Drivers for Consumer Attention
Changing the Narrative for Hearing Professionals
For decades, hearing professionals have been relegated to the status of “suppliers” in the eyes of Medicare. This is despite the advanced education and clinical focus of hearing professionals. In addition, other non-physician healthcare providers are classified as “practitioners” rather than “suppliers.” Unfortunately, this “supplier” status affects how consumers and patients view hearing professionals and… Continue reading Changing the Narrative for Hearing Professionals
Hearing Industry Projections for 2022
The advent of over-the-counter hearing aids has loomed over the hearing industry for a few years now. With the day drawing ever nearer when clients can purchase their hearing aids at big-box retailers without visiting a hearing professional, many people feel negative about the future of the hearing industry. However, data shows that hearing healthcare… Continue reading Hearing Industry Projections for 2022
What Is Responsible Marketing and How Does It Impact Customer Retention?
Have you heard the phrase “responsible marketing”? If not, do not worry—it has emerged largely in the last year or two and is now being discussed more than ever before. Responsible marketing can have a significant implant on customer retention and value. Here are the nuts and bolts of responsible marketing and how you can… Continue reading What Is Responsible Marketing and How Does It Impact Customer Retention?
The Changing Landscape of Audiology
Is audiology a field of innovation? It depends on whom you ask. Some may think so because hearing aids are technological devices and new advancements are becoming rapidly available. Others, however, find that some hearing professionals don’t want to embrace technology within their practice. Furthermore, technology is not the only form of innovation. All told,… Continue reading The Changing Landscape of Audiology
Is Pinterest the Future of Shopping and E-Commerce?
If this article were to list everything that has changed in our day-to-day lives between January 2020 and now, it would be an unending article. (And you probably don’t have time to read that!) So, let’s start by getting right to the heart of the matter at hand: the retail industry during and after COVID.… Continue reading Is Pinterest the Future of Shopping and E-Commerce?
E-Commerce Is a MUST for Hearing Health Professionals
What do you think of when you consider e-commerce? Your first thought is probably of e-commerce giants like Amazon. However, e-commerce is an important business opportunity not only for sites like Amazon, Walmart.com, and Target.com, but also for hearing health professionals like you. In fact, e-commerce should not be regarded as simply a good opportunity… Continue reading E-Commerce Is a MUST for Hearing Health Professionals