Do you remember the days of the punch card? This early form of a customer loyalty program featured a simple card—usually printed on simple cardstock—that would get a new hole punch every time you purchased from the store or restaurant. Once you had made a certain number of purchases, you received a reward like a… Continue reading Do You Have a Customer Loyalty Program? Here’s Why You Should.
Tag: Hearing Healthcare Digital Marketing
Meeting Your Customers’ Needs with Digital Solutions
As a hearing healthcare provider, it is important that you meet your patients’ needs. What about their needs as customers? Your patients might come to you because they need high-quality hearing care, but they also want versatile business options that work for them. Now is the time to embrace the digital age and give your… Continue reading Meeting Your Customers’ Needs with Digital Solutions
Changing the Narrative for Hearing Professionals
For decades, hearing professionals have been relegated to the status of “suppliers” in the eyes of Medicare. This is despite the advanced education and clinical focus of hearing professionals. In addition, other non-physician healthcare providers are classified as “practitioners” rather than “suppliers.” Unfortunately, this “supplier” status affects how consumers and patients view hearing professionals and… Continue reading Changing the Narrative for Hearing Professionals
How to Integrate Over-the-Counter Hearing Aids Into Your Practice
Over-the-counter (OTC) hearing aids have been on the horizon for a few years. Now that we are in 2022, it seems that this will be the year for OTC hearing aids. As a hearing healthcare professional, you will need to evaluate how OTC hearing aids will fit into your practice model. Here are a few… Continue reading How to Integrate Over-the-Counter Hearing Aids Into Your Practice
What Is Responsible Marketing and How Does It Impact Customer Retention?
Have you heard the phrase “responsible marketing”? If not, do not worry—it has emerged largely in the last year or two and is now being discussed more than ever before. Responsible marketing can have a significant implant on customer retention and value. Here are the nuts and bolts of responsible marketing and how you can… Continue reading What Is Responsible Marketing and How Does It Impact Customer Retention?
Why You Should Be Using Video in Your Emails (And How to Do It)
Do you think you are a visual person? Or do you ingest information easier if you read it? Well, studies show that video actually makes people happier than text. Before you say to yourself, “Well, that’s interesting,” and move on, think about how this can be applied in your practice. Utilizing video can go a… Continue reading Why You Should Be Using Video in Your Emails (And How to Do It)
The Changing Landscape of Audiology
Is audiology a field of innovation? It depends on whom you ask. Some may think so because hearing aids are technological devices and new advancements are becoming rapidly available. Others, however, find that some hearing professionals don’t want to embrace technology within their practice. Furthermore, technology is not the only form of innovation. All told,… Continue reading The Changing Landscape of Audiology
How Does Pay-Per-Click Work For Hearing Professionals?
Have you considered using pay-per-click (PPC) to grow your business? How exactly does it work for hearing professionals? We will explore this in some depth today so you can see how PPC could help your business succeed. Pay-per-click marketing is, as the name indicates, a paid form of advertising. In PPC, you pay every time… Continue reading How Does Pay-Per-Click Work For Hearing Professionals?
The Importance of Quality Content and Content Strategy
If you have learned much about online marketing, you may have heard the phrase, “Content is king.” Marketers have been throwing this phrase around for years, and much has changed since it was first used. Search algorithms have evolved, customers have started preferring smartphones and tablets for their searches, and AI technology has been introduced… Continue reading The Importance of Quality Content and Content Strategy
How to Stand Out as a Hearing Healthcare Specialist
The past year has brought new challenges to you as a hearing healthcare professional—and I’m not just talking about those brought about by the global COVID-19 pandemic. With the advent of over-the-counter hearing aids, it has become increasingly difficult for hearing healthcare professionals to compete with big box retailers. You also have to compete with… Continue reading How to Stand Out as a Hearing Healthcare Specialist