When it comes to marketing your practice, the goal (and your greatest dream) is to have so many leads you can barely keep up with them. But when that becomes a reality, you realize it’s more of a nightmare than a dream. Having a high volume of leads is a good problem to have–and we… Continue reading Allow Us to Handle Your Leads with Expertise
Category: blog
One thing you are missing from your storytelling strategy online
Storytelling is a powerful tool in your marketing toolkit. Telling a story helps people understand why a topic matters and how it relates to them, Plus, storytelling makes a message more memorable. If you have incorporated storytelling into your marketing strategy, that’s a big step in the right direction. However, there may be something missing… Continue reading One thing you are missing from your storytelling strategy online
How to Market Your Business While Preparing for a Recession
Everyone is talking about an upcoming recession. The past few years have been difficult for many businesses, and it seems there is no break coming soon. Here are some simple yet effective ways to help you prepare for a recession and keep your business growing. Be consistent with content. You have probably heard the phrase… Continue reading How to Market Your Business While Preparing for a Recession
How to Establish Yourself as a Thought Leader
Are you familiar with what it means to be a “thought leader” in your field? Do you consider yourself to be a thought leader? Here is some helpful information about what a thought leader is and how you can become one. What is a thought leader? A “thought leader” is someone who intentionally exercises their… Continue reading How to Establish Yourself as a Thought Leader
How to Capitalize on Modern Shopping Behaviors
When it comes to shopping, modern-day consumers have no shortage of options. Many different retailers often carry the same or very similar products, so it is simply a matter of choosing the exact item you want and the way you want to purchase it. This was underlined by a recent survey on shopping habits, which… Continue reading How to Capitalize on Modern Shopping Behaviors
4 of the Best Over-the-Counter Hearing Aids
With over-the-counter hearing aids recently becoming available, you may be considering making OTC devices available at your practice—or you might have already decided that you would like to offer these OTC options to your patients. Just as customers have to choose hearing aids to purchase, you have to choose hearing aids to carry at your… Continue reading 4 of the Best Over-the-Counter Hearing Aids
How to Stand Out as a Hearing Professional
In the business world in general, many businesses are struggling to stand out. It seems like many businesses offer the same thing, which makes it difficult to convince customers why they should shop at one business over another. With OTC hearing aids hitting the market, hearing professionals are also feeling pressure to stand out. Here… Continue reading How to Stand Out as a Hearing Professional
How Over-the-Counter Hearing Aids Will Affect Hearing Professionals
After discussions that stretched over years and delays due to the COVID-19 pandemic, over-the-counter hearing aids have finally been approved by the FDA. While hearing professionals have known about this coming change for some time, the specifics have been unknown until now. For hearing professionals, the advent of OTC hearing aids means more competition and… Continue reading How Over-the-Counter Hearing Aids Will Affect Hearing Professionals
How to Attract and Keep Loyal Customers
Attracting new patients or customers is a key part of your business—no one will argue with that. But it is even more important to keep those patients and turn them into loyal customers of your practice. So, how do you attract loyal customers and keep them loyal? Here are a few key points. The Difference… Continue reading How to Attract and Keep Loyal Customers
Why Hearing Professionals Are Still Essential in a DIY Hearing World
For years now, the audiology world has been preparing for the advent of over-the-counter (OTC) hearing aids. While the concept of making hearing aids more widely accessible is appealing, many hearing professionals have worried that OTC hearing aids will draw patients away from professional care. A new study sheds light on the interplay between DIY… Continue reading Why Hearing Professionals Are Still Essential in a DIY Hearing World