When you think about how you measure the success of your online presence and content, what do you consider? Perhaps you think first of statistics like how many visits your website received, how many clicks, or how well your pages rank on search engine results pages. While these can all help you understand your online… Continue reading The 4 Key Drivers for Consumer Attention
Tag: Content marketing
5 Things You Should Know About Content and SEO for Your Business
Content is everything when it comes to connecting with potential patients online. They want to feel like they know you, trust you, and that you can answer the questions they have. Creating content for your website will make or break your business online, especially if you ignore SEO. High-quality SEO content can help to boost… Continue reading 5 Things You Should Know About Content and SEO for Your Business
9 Tips to Improve Your Visual Content
If you have browsed social media lately (whether for business or personal use), you have seen how visual this platform has become. Gone are the days of text-only posts. The way to command attention now is to use visuals. Here are 9 effective, easy-to-implement ways to improve your visual content. Stay consistent with your brand.… Continue reading 9 Tips to Improve Your Visual Content
Ready to Update Your Website Content? Here Are Some Things to Consider Before You Hit Delete
Sometimes it feels great to hit the reset button—including on your website. While it is a good idea to update your website content regularly to make sure all of the information is still current, there are a few factors you should consider before you decide to go “out with the old, in with the new.”… Continue reading Ready to Update Your Website Content? Here Are Some Things to Consider Before You Hit Delete
Is Your Content Working For You, Or Against You?
If you have learned much about online marketing, you may have heard the phrase, “Content is King.” Marketers have been throwing this phrase around for years, and much has changed since it was first used. At first glance, content might seem simple. Provide content and your business will thrive online, right? In truth, not all… Continue reading Is Your Content Working For You, Or Against You?
The Importance of Quality Content and Content Strategy
If you have learned much about online marketing, you may have heard the phrase, “Content is king.” Marketers have been throwing this phrase around for years, and much has changed since it was first used. Search algorithms have evolved, customers have started preferring smartphones and tablets for their searches, and AI technology has been introduced… Continue reading The Importance of Quality Content and Content Strategy
5 Key Tips for How to Recognize Online Marketing Scams
The quintessential online scam might be that of the “Nigerian prince” who emails you asking for money. Most people have heard about this scam by now, and thus won’t be taken in by it. However, did you know that many scams exist in the online marketing world as well? These scams are created with basically… Continue reading 5 Key Tips for How to Recognize Online Marketing Scams
Digital Marketing Strategy & Planning in the Age of COVID-19
It goes without saying that COVID-19 has affected nearly every aspect of our lives—from how we work to how our children attend school, and from how we shop to how we socialize with friends and family. The worldwide pandemic has also affected your business. You may now be using telemedicine more than ever before, and… Continue reading Digital Marketing Strategy & Planning in the Age of COVID-19
5 Essential Digital Marketing Strategies for COVID-19
Although the COVID-19 pandemic has been ongoing for a few months now, you may still feel uncertain about how to navigate certain aspects of daily life—including those related to your business. Should you give up on your business plans and goals? Or push forward? And whatever you choose, how do you do it most effectively… Continue reading 5 Essential Digital Marketing Strategies for COVID-19
How to Become a Google Partner and Earn the Partner Badge
If you have used Google Ads to market your hearing practice, you might have heard of the Google Partner program. Today, we’re going to review what it means to be a Google Partner, how to become one, and how to earn the official Google Partner badge. First, Google Partners is a program that Google developed… Continue reading How to Become a Google Partner and Earn the Partner Badge