How to Improve the Digital Customer Journey in 2022

How to Improve the Digital Customer Journey in 2022

Now, over two years since the COVID-19 pandemic began, you might be feeling like life has finally started to return to “normal.” Many areas and businesses have dropped their mask requirements, a large portion of the population is vaccinated, and many events and other activities have resumed. However, life is not the same as it… Continue reading How to Improve the Digital Customer Journey in 2022

Hearing Industry Projections for 2022

Hearing Industry Projections for 2022

The advent of over-the-counter hearing aids has loomed over the hearing industry for a few years now. With the day drawing ever nearer when clients can purchase their hearing aids at big-box retailers without visiting a hearing professional, many people feel negative about the future of the hearing industry. However, data shows that hearing healthcare… Continue reading Hearing Industry Projections for 2022

The Changing Landscape of Audiology

Hearing test concept. Result of hearing exam - audiogram, hearing aids on the table, view from above.

Is audiology a field of innovation? It depends on whom you ask. Some may think so because hearing aids are technological devices and new advancements are becoming rapidly available. Others, however, find that some hearing professionals don’t want to embrace technology within their practice. Furthermore, technology is not the only form of innovation. All told,… Continue reading The Changing Landscape of Audiology

The 3 Things Your Patients Want Now

The 3 things your patients want now

Although running a business can be incredibly complex, it all comes down to one thing: giving your customers what they want. So, what do your patients want? Although the main purpose of your business (to provide excellent hearing healthcare) remains the same, the answer to what your patients want does not stay the same through… Continue reading The 3 Things Your Patients Want Now

How to Communicate Your Virtual Services to Patients

How to Communicate Your Virtual Services to Patients

The world of audiology has changed; and it’s never going back to the way it was. The COVID-19 pandemic has completely shifted how patients look for your services as well as how they engage with you.  Add in health concerns, new technology, and unclear state laws, and there’s a lot of confusion on what the future of audiology looks like.  But you can look at the… Continue reading How to Communicate Your Virtual Services to Patients

How to Provide Audiology Services Without Face to Face Contact

How to Provide Audiology Services Without Face to Face Contact

The pandemic has forced a lot of changes in healthcare, but this is especially true for hearing professionals. Through these changes, hearing professionals have the unique opportunity to develop meaningful patient interactions and provide services to those who may otherwise have no access to much-needed care. In-person appointments are imperative to properly evaluate those with hearing… Continue reading How to Provide Audiology Services Without Face to Face Contact

Reasons for Optimism in Audiology in 2021

As we begin 2021, you may be thinking that this year feels oddly similar to last year. Many people had hopes that 2021 would be completely different from 2020—free from the worries caused by a global pandemic and other far-reaching events. Although January 1, 2021, was not a magic date that ended all of the… Continue reading Reasons for Optimism in Audiology in 2021

Top 10 Marketing Ideas for Audiologists

Top 10 Marketing Ideas for Audiologists

The secret to success for a hearing practice is not a secret at all—you need loyal patients who love your practice. You know that you provide exceptional care and run a great office. However, in order for your practice to grow and thrive, you need other people to know that, too. That’s where marketing comes… Continue reading Top 10 Marketing Ideas for Audiologists