For years now, the audiology world has been preparing for the advent of over-the-counter (OTC) hearing aids. While the concept of making hearing aids more widely accessible is appealing, many hearing professionals have worried that OTC hearing aids will draw patients away from professional care. A new study sheds light on the interplay between DIY… Continue reading Why Hearing Professionals Are Still Essential in a DIY Hearing World
Managing “Different” (aka Difficult) Personalities at Your Practice
Have you struggled to develop a cohesive team at your practice? With differing (and sometimes clashing) personalities, it can be difficult to maintain a constant team spirit among your staff members. Here are some things to remember when you encounter different personalities in your team. Plus, we have a few tips for reevaluating your hiring… Continue reading Managing “Different” (aka Difficult) Personalities at Your Practice
How to Share Hearing Healthcare on TikTok, YouTube, and Instagram
If you have done any reading about digital marketing in the last few years, there is no question you have seen a recommendation to use social media to market your practice. These discussions usually start and end with “traditional” uses of social media platforms like Facebook and Twitter, where you can share information about your… Continue reading How to Share Hearing Healthcare on TikTok, YouTube, and Instagram
The 4 Key Drivers for Consumer Attention
When you think about how you measure the success of your online presence and content, what do you consider? Perhaps you think first of statistics like how many visits your website received, how many clicks, or how well your pages rank on search engine results pages. While these can all help you understand your online… Continue reading The 4 Key Drivers for Consumer Attention
Do You Have a Customer Loyalty Program? Here’s Why You Should.
Do you remember the days of the punch card? This early form of a customer loyalty program featured a simple card—usually printed on simple cardstock—that would get a new hole punch every time you purchased from the store or restaurant. Once you had made a certain number of purchases, you received a reward like a… Continue reading Do You Have a Customer Loyalty Program? Here’s Why You Should.
5 Things You Should Know About Content and SEO for Your Business
Content is everything when it comes to connecting with potential patients online. They want to feel like they know you, trust you, and that you can answer the questions they have. Creating content for your website will make or break your business online, especially if you ignore SEO. High-quality SEO content can help to boost… Continue reading 5 Things You Should Know About Content and SEO for Your Business
Meeting Your Customers’ Needs with Digital Solutions
As a hearing healthcare provider, it is important that you meet your patients’ needs. What about their needs as customers? Your patients might come to you because they need high-quality hearing care, but they also want versatile business options that work for them. Now is the time to embrace the digital age and give your… Continue reading Meeting Your Customers’ Needs with Digital Solutions
9 Tips to Improve Your Visual Content
If you have browsed social media lately (whether for business or personal use), you have seen how visual this platform has become. Gone are the days of text-only posts. The way to command attention now is to use visuals. Here are 9 effective, easy-to-implement ways to improve your visual content. Stay consistent with your brand.… Continue reading 9 Tips to Improve Your Visual Content
How to Improve the Digital Customer Journey in 2022
Now, over two years since the COVID-19 pandemic began, you might be feeling like life has finally started to return to “normal.” Many areas and businesses have dropped their mask requirements, a large portion of the population is vaccinated, and many events and other activities have resumed. However, life is not the same as it… Continue reading How to Improve the Digital Customer Journey in 2022
Changing the Narrative for Hearing Professionals
For decades, hearing professionals have been relegated to the status of “suppliers” in the eyes of Medicare. This is despite the advanced education and clinical focus of hearing professionals. In addition, other non-physician healthcare providers are classified as “practitioners” rather than “suppliers.” Unfortunately, this “supplier” status affects how consumers and patients view hearing professionals and… Continue reading Changing the Narrative for Hearing Professionals