SEO is so much more than your website content—there is one major factor that plays a huge role in your SEO performance and how patients find you. Can you guess what it is? If you guessed online reviews, you win the prize! Reviews play a major role in how your business is found and performs… Continue reading How to Use Reviews to Boost SEO
Why You Should Be Using Video in Your Emails (And How to Do It)
Do you think you are a visual person? Or do you ingest information easier if you read it? Well, studies show that video actually makes people happier than text. Before you say to yourself, “Well, that’s interesting,” and move on, think about how this can be applied in your practice. Utilizing video can go a… Continue reading Why You Should Be Using Video in Your Emails (And How to Do It)
5 Simple Ways to Improve the Patient Experience and Keep Them Coming Back
Patient experience will make or break a practice. If the patients do not feel heard or supported, they will not return (and they will make their negative experience known online). Healthcare providers in various fields now find themselves turning to patient experience to rebuild their practices after losing massive amounts of revenue during the COVID-19… Continue reading 5 Simple Ways to Improve the Patient Experience and Keep Them Coming Back
The Verdict is in! Some Pandemic-Driven Changes Are Here to Stay
Alright, let’s do a quick check-in. The COVID-19 pandemic hit the United States and Canada in March 2020. Now, over a year and a half later, things have still not fully returned to “normal.” With the possibility of more virus variants in the future, it is difficult to know when things will go back to… Continue reading The Verdict is in! Some Pandemic-Driven Changes Are Here to Stay
Ready to Update Your Website Content? Here Are Some Things to Consider Before You Hit Delete
Sometimes it feels great to hit the reset button—including on your website. While it is a good idea to update your website content regularly to make sure all of the information is still current, there are a few factors you should consider before you decide to go “out with the old, in with the new.”… Continue reading Ready to Update Your Website Content? Here Are Some Things to Consider Before You Hit Delete
The Changing Landscape of Audiology
Is audiology a field of innovation? It depends on whom you ask. Some may think so because hearing aids are technological devices and new advancements are becoming rapidly available. Others, however, find that some hearing professionals don’t want to embrace technology within their practice. Furthermore, technology is not the only form of innovation. All told,… Continue reading The Changing Landscape of Audiology
How Does Pay-Per-Click Work For Hearing Professionals?
Have you considered using pay-per-click (PPC) to grow your business? How exactly does it work for hearing professionals? We will explore this in some depth today so you can see how PPC could help your business succeed. Pay-per-click marketing is, as the name indicates, a paid form of advertising. In PPC, you pay every time… Continue reading How Does Pay-Per-Click Work For Hearing Professionals?
Are You Ready For Retail Audiology?
Let’s discuss the term “retail audiology.” Traditionally, audiology has largely been a service-based industry. Sure, you provide hearing aids, but the main draw for patients has always been your high level of care and knowledge. However, a large portion of the audiology field is transitioning to more online accessibility. Additionally, consumers can now purchase the… Continue reading Are You Ready For Retail Audiology?
The 3 Things Your Patients Want Now
Although running a business can be incredibly complex, it all comes down to one thing: giving your customers what they want. So, what do your patients want? Although the main purpose of your business (to provide excellent hearing healthcare) remains the same, the answer to what your patients want does not stay the same through… Continue reading The 3 Things Your Patients Want Now
Is Your Content Working For You, Or Against You?
If you have learned much about online marketing, you may have heard the phrase, “Content is King.” Marketers have been throwing this phrase around for years, and much has changed since it was first used. At first glance, content might seem simple. Provide content and your business will thrive online, right? In truth, not all… Continue reading Is Your Content Working For You, Or Against You?