When you think about how you measure the success of your online presence and content, what do you consider? Perhaps you think first of statistics like how many visits your website received, how many clicks, or how well your pages rank on search engine results pages. While these can all help you understand your online… Continue reading The 4 Key Drivers for Consumer Attention
Tag: digital marketing 2022
How to Improve the Digital Customer Journey in 2022
Now, over two years since the COVID-19 pandemic began, you might be feeling like life has finally started to return to “normal.” Many areas and businesses have dropped their mask requirements, a large portion of the population is vaccinated, and many events and other activities have resumed. However, life is not the same as it… Continue reading How to Improve the Digital Customer Journey in 2022
Changing the Narrative for Hearing Professionals
For decades, hearing professionals have been relegated to the status of “suppliers” in the eyes of Medicare. This is despite the advanced education and clinical focus of hearing professionals. In addition, other non-physician healthcare providers are classified as “practitioners” rather than “suppliers.” Unfortunately, this “supplier” status affects how consumers and patients view hearing professionals and… Continue reading Changing the Narrative for Hearing Professionals
Hearing Industry Projections for 2022
The advent of over-the-counter hearing aids has loomed over the hearing industry for a few years now. With the day drawing ever nearer when clients can purchase their hearing aids at big-box retailers without visiting a hearing professional, many people feel negative about the future of the hearing industry. However, data shows that hearing healthcare… Continue reading Hearing Industry Projections for 2022
5 Simple Tips for Writing Engaging Social Media Posts
These days, just about everyone (and their business) has a social media page. With so many voices competing to be heard, you may feel like your practice is getting lost online. One way to stand out in the crowd is to ensure that your social media posts are engaging. Make it easy for people to… Continue reading 5 Simple Tips for Writing Engaging Social Media Posts
What Is Responsible Marketing and How Does It Impact Customer Retention?
Have you heard the phrase “responsible marketing”? If not, do not worry—it has emerged largely in the last year or two and is now being discussed more than ever before. Responsible marketing can have a significant implant on customer retention and value. Here are the nuts and bolts of responsible marketing and how you can… Continue reading What Is Responsible Marketing and How Does It Impact Customer Retention?
The Top 10 Changes Your Business Needs to Be Ready for in 2022
Whether you have been in business for decades or you are just starting out, there is one truth about business you have probably learned by now: business never stays the same. While the global COVID-19 pandemic has certainly accelerated some changes in business, the reality is that business is always shifting to adopt new technologies… Continue reading The Top 10 Changes Your Business Needs to Be Ready for in 2022
3 Things to Focus on When It Comes to SEO in 2022
If you have been marketing your business online for several years now, you have seen many changes in SEO (search engine optimization). If you rewind the clock 10-15 years, the best practice was to optimize a page for a single keyword by simply using that keyword as frequently as possible—even at the risk of making… Continue reading 3 Things to Focus on When It Comes to SEO in 2022