Storytelling is a powerful tool in your marketing toolkit. Telling a story helps people understand why a topic matters and how it relates to them, Plus, storytelling makes a message more memorable. If you have incorporated storytelling into your marketing strategy, that’s a big step in the right direction. However, there may be something missing… Continue reading One thing you are missing from your storytelling strategy online
Tag: Audiology Practices Marketing
How to Attract and Keep Loyal Customers
Attracting new patients or customers is a key part of your business—no one will argue with that. But it is even more important to keep those patients and turn them into loyal customers of your practice. So, how do you attract loyal customers and keep them loyal? Here are a few key points. The Difference… Continue reading How to Attract and Keep Loyal Customers
Managing “Different” (aka Difficult) Personalities at Your Practice
Have you struggled to develop a cohesive team at your practice? With differing (and sometimes clashing) personalities, it can be difficult to maintain a constant team spirit among your staff members. Here are some things to remember when you encounter different personalities in your team. Plus, we have a few tips for reevaluating your hiring… Continue reading Managing “Different” (aka Difficult) Personalities at Your Practice
The 4 Key Drivers for Consumer Attention
When you think about how you measure the success of your online presence and content, what do you consider? Perhaps you think first of statistics like how many visits your website received, how many clicks, or how well your pages rank on search engine results pages. While these can all help you understand your online… Continue reading The 4 Key Drivers for Consumer Attention
Do You Have a Customer Loyalty Program? Here’s Why You Should.
Do you remember the days of the punch card? This early form of a customer loyalty program featured a simple card—usually printed on simple cardstock—that would get a new hole punch every time you purchased from the store or restaurant. Once you had made a certain number of purchases, you received a reward like a… Continue reading Do You Have a Customer Loyalty Program? Here’s Why You Should.
Changing the Narrative for Hearing Professionals
For decades, hearing professionals have been relegated to the status of “suppliers” in the eyes of Medicare. This is despite the advanced education and clinical focus of hearing professionals. In addition, other non-physician healthcare providers are classified as “practitioners” rather than “suppliers.” Unfortunately, this “supplier” status affects how consumers and patients view hearing professionals and… Continue reading Changing the Narrative for Hearing Professionals
4 Great Ways to Get Your Patients More Involved with Your Practice Online
If you want your business to thrive, it is essential to have interaction with your patients. This both improves their rapport with your practice and—when it comes to online interaction—boosts your online presence. Here are four great ways to get your patients more involved with your practice online. Ask for reviews. Positive reviews are… Continue reading 4 Great Ways to Get Your Patients More Involved with Your Practice Online
How to Integrate Over-the-Counter Hearing Aids Into Your Practice
Over-the-counter (OTC) hearing aids have been on the horizon for a few years. Now that we are in 2022, it seems that this will be the year for OTC hearing aids. As a hearing healthcare professional, you will need to evaluate how OTC hearing aids will fit into your practice model. Here are a few… Continue reading How to Integrate Over-the-Counter Hearing Aids Into Your Practice
Why You Should Be Using Video in Your Emails (And How to Do It)
Do you think you are a visual person? Or do you ingest information easier if you read it? Well, studies show that video actually makes people happier than text. Before you say to yourself, “Well, that’s interesting,” and move on, think about how this can be applied in your practice. Utilizing video can go a… Continue reading Why You Should Be Using Video in Your Emails (And How to Do It)
The Changing Landscape of Audiology
Is audiology a field of innovation? It depends on whom you ask. Some may think so because hearing aids are technological devices and new advancements are becoming rapidly available. Others, however, find that some hearing professionals don’t want to embrace technology within their practice. Furthermore, technology is not the only form of innovation. All told,… Continue reading The Changing Landscape of Audiology