The advent of over-the-counter hearing aids has loomed over the hearing industry for a few years now. With the day drawing ever nearer when clients can purchase their hearing aids at big-box retailers without visiting a hearing professional, many people feel negative about the future of the hearing industry. However, data shows that hearing healthcare… Continue reading Hearing Industry Projections for 2022
5 Simple Tips for Writing Engaging Social Media Posts
These days, just about everyone (and their business) has a social media page. With so many voices competing to be heard, you may feel like your practice is getting lost online. One way to stand out in the crowd is to ensure that your social media posts are engaging. Make it easy for people to… Continue reading 5 Simple Tips for Writing Engaging Social Media Posts
4 Great Ways to Get Your Patients More Involved with Your Practice Online
If you want your business to thrive, it is essential to have interaction with your patients. This both improves their rapport with your practice and—when it comes to online interaction—boosts your online presence. Here are four great ways to get your patients more involved with your practice online. Ask for reviews. Positive reviews are… Continue reading 4 Great Ways to Get Your Patients More Involved with Your Practice Online
How Will People Be Searching in 2022? Here Are Some Helpful Predictions
A new year means new online marketing and search trends. So, what do you need to know about how people will be searching in 2022? And how can your practice benefit from these upcoming search trends? Here are the top predictions for 2022 search trends and patterns. Video Search Storytime: I recently did a quick… Continue reading How Will People Be Searching in 2022? Here Are Some Helpful Predictions
How to Integrate Over-the-Counter Hearing Aids Into Your Practice
Over-the-counter (OTC) hearing aids have been on the horizon for a few years. Now that we are in 2022, it seems that this will be the year for OTC hearing aids. As a hearing healthcare professional, you will need to evaluate how OTC hearing aids will fit into your practice model. Here are a few… Continue reading How to Integrate Over-the-Counter Hearing Aids Into Your Practice
What Is Responsible Marketing and How Does It Impact Customer Retention?
Have you heard the phrase “responsible marketing”? If not, do not worry—it has emerged largely in the last year or two and is now being discussed more than ever before. Responsible marketing can have a significant implant on customer retention and value. Here are the nuts and bolts of responsible marketing and how you can… Continue reading What Is Responsible Marketing and How Does It Impact Customer Retention?
The Top 10 Changes Your Business Needs to Be Ready for in 2022
Whether you have been in business for decades or you are just starting out, there is one truth about business you have probably learned by now: business never stays the same. While the global COVID-19 pandemic has certainly accelerated some changes in business, the reality is that business is always shifting to adopt new technologies… Continue reading The Top 10 Changes Your Business Needs to Be Ready for in 2022
3 Keys to a Successful Online Practice in 2022
2022 is right around the corner! And you really should be preparing right now for the new year. There are so many big things coming for hearing professionals that you may feel overwhelmed by the potential changes. But here at Audiology Plus, we are prepared to help you sift through the news and plan for… Continue reading 3 Keys to a Successful Online Practice in 2022
3 Things to Focus on When It Comes to SEO in 2022
If you have been marketing your business online for several years now, you have seen many changes in SEO (search engine optimization). If you rewind the clock 10-15 years, the best practice was to optimize a page for a single keyword by simply using that keyword as frequently as possible—even at the risk of making… Continue reading 3 Things to Focus on When It Comes to SEO in 2022
How Social Media Listening Can Help You Gain New Clients
Storytime: I recently bought a new razor from an online business. I used my new razor happily for two months, and then it broke, literally falling apart in my hand as I was shaving. So, I did what many people do now; I contacted the company via social media, told them what happened, and included… Continue reading How Social Media Listening Can Help You Gain New Clients