What did you learn in 2020? If you followed some of the trends inspired by life during the COVID-19 pandemic, you might have learned how to bake banana bread or sew fabric face coverings. When it comes to your business, you might have learned how to conduct virtual audiology appointments or use e-commerce. While you… Continue reading Guiding Principles for Digital Marketing in 2021
Tag: digital marketing and COVID-19
How Digital Communication Plays an Essential Role in Lasting Consumer Relationships
The ways you do business, care for your patients, and market your practice have all changed over the last 9 months, thanks to the worldwide COVID-19 pandemic. While some of these changes might be temporary, such as travel restrictions or local lockdowns, others are not. The pandemic has forever changed the way businesses market their… Continue reading How Digital Communication Plays an Essential Role in Lasting Consumer Relationships
3 Profound Ways COVID-19 Has Changed Digital Marketing
For a moment, think about your life just one year ago. December 2019—was it different from your life in December 2020? Thanks to the global COVID-19 pandemic, it is likely that your life now looks fairly different from last year. You have probably seen changes in how you work, how you travel, how you interact… Continue reading 3 Profound Ways COVID-19 Has Changed Digital Marketing
The Necessity of Responsive Design & Virtual Options
As a hearing professional, you have a lot on your plate—especially now. Of course, your top priority is still to provide the best possible care for your patients. You are also likely looking to grow your practice and attract new patients. As the worldwide COVID-19 pandemic continues and people continue to learn how to navigate… Continue reading The Necessity of Responsive Design & Virtual Options
The Importance of YouTube in Audiology Today
Allow me to share a brief personal experience. I recently wanted to learn to arm knit a blanket. I had learned traditional knitting in the past (although that was nearly 20 years ago), but I had never tried arm knitting. I started on YouTube, where I simply searched for “how to arm knit a blanket.”… Continue reading The Importance of YouTube in Audiology Today
The Necessity of Digital Accessibility in the Pandemic Era
It is certainly an understatement to say that the COVID-19 pandemic changed everyday life and business for many people around the world. One shift that businesses and all types of organizations had to make quickly—or perhaps might still need to complete—is ensuring that their online platforms and digital assets are easy to use, simple to… Continue reading The Necessity of Digital Accessibility in the Pandemic Era
Digital Marketing Strategy & Planning in the Age of COVID-19
It goes without saying that COVID-19 has affected nearly every aspect of our lives—from how we work to how our children attend school, and from how we shop to how we socialize with friends and family. The worldwide pandemic has also affected your business. You may now be using telemedicine more than ever before, and… Continue reading Digital Marketing Strategy & Planning in the Age of COVID-19