The pandemic has forced a lot of changes in healthcare, but this is especially true for hearing professionals. Through these changes, hearing professionals have the unique opportunity to develop meaningful patient interactions and provide services to those who may otherwise have no access to much-needed care. In-person appointments are imperative to properly evaluate those with hearing… Continue reading How to Provide Audiology Services Without Face to Face Contact
Guiding Principles for Digital Marketing in 2021
What did you learn in 2020? If you followed some of the trends inspired by life during the COVID-19 pandemic, you might have learned how to bake banana bread or sew fabric face coverings. When it comes to your business, you might have learned how to conduct virtual audiology appointments or use e-commerce. While you… Continue reading Guiding Principles for Digital Marketing in 2021
Reasons for Optimism in Audiology in 2021
As we begin 2021, you may be thinking that this year feels oddly similar to last year. Many people had hopes that 2021 would be completely different from 2020—free from the worries caused by a global pandemic and other far-reaching events. Although January 1, 2021, was not a magic date that ended all of the… Continue reading Reasons for Optimism in Audiology in 2021
Social Media: How Important Is It To Your Business?
You have probably arrived at this article (welcome!) because you are wondering if social media is really THAT important for hearing professionals. Some questions you may ask yourself include: Why is Social Media Marketing so important for my Hearing Clinic? If I do it myself, am I sharing the right content? If I pay someone to do it, are… Continue reading Social Media: How Important Is It To Your Business?
E-Commerce Is a MUST for Hearing Health Professionals
What do you think of when you consider e-commerce? Your first thought is probably of e-commerce giants like Amazon. However, e-commerce is an important business opportunity not only for sites like Amazon, Walmart.com, and Target.com, but also for hearing health professionals like you. In fact, e-commerce should not be regarded as simply a good opportunity… Continue reading E-Commerce Is a MUST for Hearing Health Professionals
The Pandemic Forced a Shift in Consumer Behavior
As a business owner, you know that due to the worldwide coronavirus pandemic, it has not been “business as usual” for nearly a year. With widespread lockdowns across the world, consumers and businesses alike have had to increasingly turn to digital solutions. This can be seen in lifestyle shifts like increased usage of meal delivery… Continue reading The Pandemic Forced a Shift in Consumer Behavior
Growth Mindset Versus Fixed Mindset in Audiology: How Your Attitude Affects Your Potential
“If you imagine less, less will be what you undoubtedly deserve” – Debbie Millman In recent years, modern psychology has shown how belief systems about our own abilities can fuel our behavior and predict our success. Stanford psychologist Carol Dweck synthesized in her book, Mindset: The New Psychology of Success, that the power of our beliefs (both conscious… Continue reading Growth Mindset Versus Fixed Mindset in Audiology: How Your Attitude Affects Your Potential
How Digital Communication Plays an Essential Role in Lasting Consumer Relationships
The ways you do business, care for your patients, and market your practice have all changed over the last 9 months, thanks to the worldwide COVID-19 pandemic. While some of these changes might be temporary, such as travel restrictions or local lockdowns, others are not. The pandemic has forever changed the way businesses market their… Continue reading How Digital Communication Plays an Essential Role in Lasting Consumer Relationships
3 Profound Ways COVID-19 Has Changed Digital Marketing
For a moment, think about your life just one year ago. December 2019—was it different from your life in December 2020? Thanks to the global COVID-19 pandemic, it is likely that your life now looks fairly different from last year. You have probably seen changes in how you work, how you travel, how you interact… Continue reading 3 Profound Ways COVID-19 Has Changed Digital Marketing
The Necessity of Responsive Design & Virtual Options
As a hearing professional, you have a lot on your plate—especially now. Of course, your top priority is still to provide the best possible care for your patients. You are also likely looking to grow your practice and attract new patients. As the worldwide COVID-19 pandemic continues and people continue to learn how to navigate… Continue reading The Necessity of Responsive Design & Virtual Options