In the guide Pay-Per-Click 101, you learned about the basics of PPC and how to reach your target audience more effectively. PPC offers an alternative method to traditional forms of advertising that helps you attract new patients that are qualified to have an interest in your services. Now, let’s dig a little deeper into how PPC can be optimized and monetized for the most results.
Pay-Per-Click (PPC) 101
Have you been wondering how to reach your target audience more effectively? If you need results quickly, pay per click advertising (referred to as PPC from here on out) offers an alternative method to traditional forms of advertising that helps you attract new patients that are qualified to have an interest in your services.
The Biggest Opportunities with the Release of the Bose and Walgreens’ Hearing Aids
The hearing industry is abuzz with the latest news – Bose and Walgreens have jumped into the ring to be the newest hearing aid manufacturers. And while they are just starting to sell hearing aids to select states, their sales are online, and Walgreens is also selling in-stores. Here is a brief run-down of their… Continue reading The Biggest Opportunities with the Release of the Bose and Walgreens’ Hearing Aids
The Importance of Quality Content and Content Strategy
If you have learned much about online marketing, you may have heard the phrase, “Content is king.” Marketers have been throwing this phrase around for years, and much has changed since it was first used. Search algorithms have evolved, customers have started preferring smartphones and tablets for their searches, and AI technology has been introduced… Continue reading The Importance of Quality Content and Content Strategy
How to Communicate Your Virtual Services to Patients
The world of audiology has changed; and it’s never going back to the way it was. The COVID-19 pandemic has completely shifted how patients look for your services as well as how they engage with you. Add in health concerns, new technology, and unclear state laws, and there’s a lot of confusion on what the future of audiology looks like. But you can look at the… Continue reading How to Communicate Your Virtual Services to Patients
How to Stand Out as a Hearing Healthcare Specialist
The past year has brought new challenges to you as a hearing healthcare professional—and I’m not just talking about those brought about by the global COVID-19 pandemic. With the advent of over-the-counter hearing aids, it has become increasingly difficult for hearing healthcare professionals to compete with big box retailers. You also have to compete with… Continue reading How to Stand Out as a Hearing Healthcare Specialist
How the Pandemic Created and Continues to Create Explosive Growth in E-Commerce
Now that it has been over a year since the beginning of the COVID-19 pandemic, it might be starting to feel like the way we live life now is the only way we ever lived. But if you take a moment to think back to when the first lockdowns began—in March and April 2020 for… Continue reading How the Pandemic Created and Continues to Create Explosive Growth in E-Commerce
How to Attract New Patients Online in 2021 and Beyond
Here is a question many of us are asking ourselves right now: Will the way we do business (and life in general) ever go back to the way it was before the COVID-19 pandemic? Probably not. The world, including the business world, has shifted in innumerable and remarkable ways. So, the way you attracted patients… Continue reading How to Attract New Patients Online in 2021 and Beyond
Is Pinterest the Future of Shopping and E-Commerce?
If this article were to list everything that has changed in our day-to-day lives between January 2020 and now, it would be an unending article. (And you probably don’t have time to read that!) So, let’s start by getting right to the heart of the matter at hand: the retail industry during and after COVID.… Continue reading Is Pinterest the Future of Shopping and E-Commerce?
Why Online Reviews Are Essential To Your Business’s Success
Let’s say you wanted to try out a new local restaurant. You find their website and see that their location is near you—how convenient! You take a look at their menu, and everything sounds absolutely delicious. You see some photos of both the interior and exterior of the restaurant—it looks clean and attractive. But then… Continue reading Why Online Reviews Are Essential To Your Business’s Success