Content is everything when it comes to connecting with potential patients online. They want to feel like they know you, trust you, and that you can answer the questions they have. Creating content for your website will make or break your business online, especially if you ignore SEO. High-quality SEO content can help to boost… Continue reading 5 Things You Should Know About Content and SEO for Your Business
Tag: seo for audiology practice
How Will People Be Searching in 2022? Here Are Some Helpful Predictions
A new year means new online marketing and search trends. So, what do you need to know about how people will be searching in 2022? And how can your practice benefit from these upcoming search trends? Here are the top predictions for 2022 search trends and patterns. Video Search Storytime: I recently did a quick… Continue reading How Will People Be Searching in 2022? Here Are Some Helpful Predictions
3 Things to Focus on When It Comes to SEO in 2022
If you have been marketing your business online for several years now, you have seen many changes in SEO (search engine optimization). If you rewind the clock 10-15 years, the best practice was to optimize a page for a single keyword by simply using that keyword as frequently as possible—even at the risk of making… Continue reading 3 Things to Focus on When It Comes to SEO in 2022
How to Use Reviews to Boost SEO
SEO is so much more than your website content—there is one major factor that plays a huge role in your SEO performance and how patients find you. Can you guess what it is? If you guessed online reviews, you win the prize! Reviews play a major role in how your business is found and performs… Continue reading How to Use Reviews to Boost SEO
The Pandemic Forced a Shift in Consumer Behavior
As a business owner, you know that due to the worldwide coronavirus pandemic, it has not been “business as usual” for nearly a year. With widespread lockdowns across the world, consumers and businesses alike have had to increasingly turn to digital solutions. This can be seen in lifestyle shifts like increased usage of meal delivery… Continue reading The Pandemic Forced a Shift in Consumer Behavior
The Importance of YouTube in Audiology Today
Allow me to share a brief personal experience. I recently wanted to learn to arm knit a blanket. I had learned traditional knitting in the past (although that was nearly 20 years ago), but I had never tried arm knitting. I started on YouTube, where I simply searched for “how to arm knit a blanket.”… Continue reading The Importance of YouTube in Audiology Today
3 Big Tips for Being Successful in Local SEO
Local SEO (search engine optimization) is essential for location-based businesses, like hearing care practices. Because almost all your patients are from your local area, it is very important that your practice’s website performs well in local searches. While the concept is easy to understand, ensuring that your practice’s online presence is at the forefront of… Continue reading 3 Big Tips for Being Successful in Local SEO