Meeting Your Customers’ Needs with Digital Solutions

Do You Know Your Customers?

As a hearing healthcare provider, it is important that you meet your patients’ needs. What about their needs as customers? Your patients might come to you because they need high-quality hearing care, but they also want versatile business options that work for them. Now is the time to embrace the digital age and give your… Continue reading Meeting Your Customers’ Needs with Digital Solutions

The Changing Landscape of Audiology

Hearing test concept. Result of hearing exam - audiogram, hearing aids on the table, view from above.

Is audiology a field of innovation? It depends on whom you ask. Some may think so because hearing aids are technological devices and new advancements are becoming rapidly available. Others, however, find that some hearing professionals don’t want to embrace technology within their practice. Furthermore, technology is not the only form of innovation. All told,… Continue reading The Changing Landscape of Audiology

How to Stand Out as a Hearing Healthcare Specialist

How to Stand Out as a Hearing Healthcare Specialist

The past year has brought new challenges to you as a hearing healthcare professional—and I’m not just talking about those brought about by the global COVID-19 pandemic. With the advent of over-the-counter hearing aids, it has become increasingly difficult for hearing healthcare professionals to compete with big box retailers. You also have to compete with… Continue reading How to Stand Out as a Hearing Healthcare Specialist

E-Commerce Is a MUST for Hearing Health Professionals

What do you think of when you consider e-commerce? Your first thought is probably of e-commerce giants like Amazon. However, e-commerce is an important business opportunity not only for sites like Amazon, Walmart.com, and Target.com, but also for hearing health professionals like you. In fact, e-commerce should not be regarded as simply a good opportunity… Continue reading E-Commerce Is a MUST for Hearing Health Professionals

5 eCommerce Strategies That Will Help Your Practice Grow

eCommerce is booming. By mid-April 2020, there had already been a 129 percent year-over-year growth in eCommerce orders in the United States and Canada. Many sales and finance experts believe this growth is due at least partially to the COVID-19 pandemic. While more traditional sales avenues might have suffered during widespread lockdowns, eCommerce grew. eCommerce… Continue reading 5 eCommerce Strategies That Will Help Your Practice Grow

New Maine Law that Requires Private Insurers to Cover Cost of Hearing Aids

New Maine Law that Requires Private Insurers to Cover Cost of Hearing Aids

A new law took effect in Maine on January 1, 2020, that will have far-reaching effects for hearing practices, hearing aid professionals, and their patients. The new law requires private insurers, as well as the state’s Medicaid program, MaineCare, to cover the cost of hearing aids. Of course, this new law comes with limitations regarding… Continue reading New Maine Law that Requires Private Insurers to Cover Cost of Hearing Aids

The Importance of Communication Skills Training (Even for Hearing Professionals)

Communication Skills Training

Patient communication is something you deal with every day. You communicate with your patients as you discuss their issues and concerns, assess their hearing, provide treatment recommendations, and follow up on treatment outcomes. Since patient communication is such an essential and integral part of your day-to-day work, you probably do not give it much thought.… Continue reading The Importance of Communication Skills Training (Even for Hearing Professionals)