As a hearing healthcare professional, you are fully aware that you regularly work with people with disabilities. However, do you ever think about making your website accessible to people with disabilities? In truth, most people only think about creating websites for people with “normal” abilities. If your website is not accessible to people with disabilities,… Continue reading Is Your Website Accessible to People with Disabilities? Here’s What You Need to Know.
Tag: digital marketing
New Maine Law that Requires Private Insurers to Cover Cost of Hearing Aids
A new law took effect in Maine on January 1, 2020, that will have far-reaching effects for hearing practices, hearing aid professionals, and their patients. The new law requires private insurers, as well as the state’s Medicaid program, MaineCare, to cover the cost of hearing aids. Of course, this new law comes with limitations regarding… Continue reading New Maine Law that Requires Private Insurers to Cover Cost of Hearing Aids
3 Big Tips for Being Successful in Local SEO
Local SEO (search engine optimization) is essential for location-based businesses, like hearing care practices. Because almost all your patients are from your local area, it is very important that your practice’s website performs well in local searches. While the concept is easy to understand, ensuring that your practice’s online presence is at the forefront of… Continue reading 3 Big Tips for Being Successful in Local SEO
What You Need to Know About Social Media in 2020
Social media is not new, nor is its importance in the business world. If your practice has an online presence, you likely have social media pages created for your practice as well, such as a Facebook page. In 2020, however, there is much more you can do for your business using social media than simply… Continue reading What You Need to Know About Social Media in 2020
The Importance of Communication Skills Training (Even for Hearing Professionals)
Patient communication is something you deal with every day. You communicate with your patients as you discuss their issues and concerns, assess their hearing, provide treatment recommendations, and follow up on treatment outcomes. Since patient communication is such an essential and integral part of your day-to-day work, you probably do not give it much thought.… Continue reading The Importance of Communication Skills Training (Even for Hearing Professionals)
Enhance Your Content Marketing with Patient Reviews
Online reviews are quickly becoming the leading form of word-of-mouth marketing for businesses of all types, and surveys continue to reveal their rising appeal. With 85% of respondents admitting to trusting online reviews as much as recommendations from friends, it’s worth your time to maximize the benefit of any and all positive reviews your business… Continue reading Enhance Your Content Marketing with Patient Reviews
How to Get Local People to Find You Online
The scenarios prompting people to search for the hearing help they need are diverse, but typically have one thing in common: they take place within your local area. Whether it’s someone looking up hearing services after another frustrating dinner at a favorite (and loud) restaurant, or someone looking up local options for hearing protection before… Continue reading How to Get Local People to Find You Online
Why Patient Satisfaction is More Important Than Ever
Hearing care professionals practicing independently are facing a rapidly changing landscape for themselves and their patients. People have more options for hearing devices today than ever before, from the severely discounted over-the-counter (OTC) hearing instruments at big box retailers to finding them even cheaper online. The convenience of selecting hearing aids without the detailed guidance… Continue reading Why Patient Satisfaction is More Important Than Ever
Can You Pay to Remove Negative Online Reviews?
Business owners from nearly every sector have come to recognize the importance of online reviews. People are leaving reviews for everything from strange decor pillows and their most recent meal out, to health professionals and even entire cities. What’s more, everyone else is reading them. A recent BrightLocal survey saw a whopping 97% of consumers… Continue reading Can You Pay to Remove Negative Online Reviews?
Technical Support and Why it’s Essential for Your Website
Few things in life can be as frustrating as technology gone awry. Who hasn’t aggressively hassled a suddenly-defunct printer, copy machine, or frozen touchscreen? As our lives have become increasingly dependent on the conveniences of modern technology, we’ve also made ourselves more likely to explode when these new features aren’t accessible. When tech trouble visits… Continue reading Technical Support and Why it’s Essential for Your Website