As a business owner, you know that due to the worldwide coronavirus pandemic, it has not been “business as usual” for nearly a year. With widespread lockdowns across the world, consumers and businesses alike have had to increasingly turn to digital solutions. This can be seen in lifestyle shifts like increased usage of meal delivery… Continue reading The Pandemic Forced a Shift in Consumer Behavior
Tag: COVID-19
How Digital Communication Plays an Essential Role in Lasting Consumer Relationships
The ways you do business, care for your patients, and market your practice have all changed over the last 9 months, thanks to the worldwide COVID-19 pandemic. While some of these changes might be temporary, such as travel restrictions or local lockdowns, others are not. The pandemic has forever changed the way businesses market their… Continue reading How Digital Communication Plays an Essential Role in Lasting Consumer Relationships
3 Profound Ways COVID-19 Has Changed Digital Marketing
For a moment, think about your life just one year ago. December 2019—was it different from your life in December 2020? Thanks to the global COVID-19 pandemic, it is likely that your life now looks fairly different from last year. You have probably seen changes in how you work, how you travel, how you interact… Continue reading 3 Profound Ways COVID-19 Has Changed Digital Marketing
The Necessity of Digital Accessibility in the Pandemic Era
It is certainly an understatement to say that the COVID-19 pandemic changed everyday life and business for many people around the world. One shift that businesses and all types of organizations had to make quickly—or perhaps might still need to complete—is ensuring that their online platforms and digital assets are easy to use, simple to… Continue reading The Necessity of Digital Accessibility in the Pandemic Era
Digital Marketing Strategy & Planning in the Age of COVID-19
It goes without saying that COVID-19 has affected nearly every aspect of our lives—from how we work to how our children attend school, and from how we shop to how we socialize with friends and family. The worldwide pandemic has also affected your business. You may now be using telemedicine more than ever before, and… Continue reading Digital Marketing Strategy & Planning in the Age of COVID-19
How eCommerce Is Revolutionizing Business in the Age of COVID-19
If you have seen the 1959 Cary Grant classic Operation Petticoat, you may remember the wisdom of Lieutenant Nick Holden: “In confusion, there is profit.” This phrase has proven to be true time and time again, and now, in the midst of the COVID-19 pandemic, we can see it being fulfilled again. In this time,… Continue reading How eCommerce Is Revolutionizing Business in the Age of COVID-19
5 Essential Digital Marketing Strategies for COVID-19
Although the COVID-19 pandemic has been ongoing for a few months now, you may still feel uncertain about how to navigate certain aspects of daily life—including those related to your business. Should you give up on your business plans and goals? Or push forward? And whatever you choose, how do you do it most effectively… Continue reading 5 Essential Digital Marketing Strategies for COVID-19
Brand Messaging on Social Media During a Time of Crisis
It is no secret that a lot has changed due to the COVID-19 pandemic. Around the world, people are staying home and practicing social isolation in order to curb the spread of the disease. Fewer people are going to work every day as they instead work from home, with their children home from school as… Continue reading Brand Messaging on Social Media During a Time of Crisis
Important Announcements from Google and Yelp – Coronavirus and Your Business
Google and Yelp are actively adapting their services to better support businesses during this difficult time. If you have visited Google My Business or your business’s Yelp page, you may have noticed some changes but may not understand why things have changed. We’ve included a summary of these important announcements below: Google Google published a… Continue reading Important Announcements from Google and Yelp – Coronavirus and Your Business