You don’t need us to tell you that this time is unprecedented. The COVID-19 pandemic has affected individuals, families, and businesses worldwide. Although much of the population throughout the United States is under “stay at home” orders, you do not need to miss out on all of their business. During this time, you can take… Continue reading How to Continue Serving Your Patients During Lockdown
How to Become a Telemedicine Provider
Telehealth (or telemedicine) is completely changing the healthcare landscape and how practices offer essential services to their patients. By using telehealth, medical practices of all types and sizes can maintain patients’ health needs from anywhere, while generating more revenue and keeping costs down. And studies even show that telehealth is the type of service that… Continue reading How to Become a Telemedicine Provider
Is Your Website Accessible to People with Disabilities? Here’s What You Need to Know.
As a hearing healthcare professional, you are fully aware that you regularly work with people with disabilities. However, do you ever think about making your website accessible to people with disabilities? In truth, most people only think about creating websites for people with “normal” abilities. If your website is not accessible to people with disabilities,… Continue reading Is Your Website Accessible to People with Disabilities? Here’s What You Need to Know.
Important Announcements from Google and Yelp – Coronavirus and Your Business
Google and Yelp are actively adapting their services to better support businesses during this difficult time. If you have visited Google My Business or your business’s Yelp page, you may have noticed some changes but may not understand why things have changed. We’ve included a summary of these important announcements below: Google Google published a… Continue reading Important Announcements from Google and Yelp – Coronavirus and Your Business
New Maine Law that Requires Private Insurers to Cover Cost of Hearing Aids
A new law took effect in Maine on January 1, 2020, that will have far-reaching effects for hearing practices, hearing aid professionals, and their patients. The new law requires private insurers, as well as the state’s Medicaid program, MaineCare, to cover the cost of hearing aids. Of course, this new law comes with limitations regarding… Continue reading New Maine Law that Requires Private Insurers to Cover Cost of Hearing Aids
3 Big Tips for Being Successful in Local SEO
Local SEO (search engine optimization) is essential for location-based businesses, like hearing care practices. Because almost all your patients are from your local area, it is very important that your practice’s website performs well in local searches. While the concept is easy to understand, ensuring that your practice’s online presence is at the forefront of… Continue reading 3 Big Tips for Being Successful in Local SEO
What You Need to Know About Social Media in 2020
Social media is not new, nor is its importance in the business world. If your practice has an online presence, you likely have social media pages created for your practice as well, such as a Facebook page. In 2020, however, there is much more you can do for your business using social media than simply… Continue reading What You Need to Know About Social Media in 2020
The Importance of Communication Skills Training (Even for Hearing Professionals)
Patient communication is something you deal with every day. You communicate with your patients as you discuss their issues and concerns, assess their hearing, provide treatment recommendations, and follow up on treatment outcomes. Since patient communication is such an essential and integral part of your day-to-day work, you probably do not give it much thought.… Continue reading The Importance of Communication Skills Training (Even for Hearing Professionals)
How to Use Keywords in Your Blogging Strategy (And 4 More Blogging Success Tips)
If you have done any research on web marketing in the last 10 years or so, you have probably heard that blogging can be a great addition to your practice’s online marketing toolbox. And that’s true! While blogging sounds easy enough, however, it should not be started without a true plan or strategy. It can… Continue reading How to Use Keywords in Your Blogging Strategy (And 4 More Blogging Success Tips)
The Basics of Budgeting for PPC Campaigns
If you are working on growing your business online, there are likely a lot of moving parts that go into your marketing strategy. You have your website, a blog, social media accounts, ads on social media, email marketing campaigns, and more. You may also use PPC (pay-per-click) marketing. In this model of marketing, you can… Continue reading The Basics of Budgeting for PPC Campaigns