Now that it has been over a year since the beginning of the COVID-19 pandemic, it might be starting to feel like the way we live life now is the only way we ever lived. But if you take a moment to think back to when the first lockdowns began—in March and April 2020 for… Continue reading How the Pandemic Created and Continues to Create Explosive Growth in E-Commerce
Category: blog
How to Attract New Patients Online in 2021 and Beyond
Here is a question many of us are asking ourselves right now: Will the way we do business (and life in general) ever go back to the way it was before the COVID-19 pandemic? Probably not. The world, including the business world, has shifted in innumerable and remarkable ways. So, the way you attracted patients… Continue reading How to Attract New Patients Online in 2021 and Beyond
Is Pinterest the Future of Shopping and E-Commerce?
If this article were to list everything that has changed in our day-to-day lives between January 2020 and now, it would be an unending article. (And you probably don’t have time to read that!) So, let’s start by getting right to the heart of the matter at hand: the retail industry during and after COVID.… Continue reading Is Pinterest the Future of Shopping and E-Commerce?
Why Online Reviews Are Essential To Your Business’s Success
Let’s say you wanted to try out a new local restaurant. You find their website and see that their location is near you—how convenient! You take a look at their menu, and everything sounds absolutely delicious. You see some photos of both the interior and exterior of the restaurant—it looks clean and attractive. But then… Continue reading Why Online Reviews Are Essential To Your Business’s Success
Guiding Principles for Digital Marketing in 2021
What did you learn in 2020? If you followed some of the trends inspired by life during the COVID-19 pandemic, you might have learned how to bake banana bread or sew fabric face coverings. When it comes to your business, you might have learned how to conduct virtual audiology appointments or use e-commerce. While you… Continue reading Guiding Principles for Digital Marketing in 2021
Reasons for Optimism in Audiology in 2021
As we begin 2021, you may be thinking that this year feels oddly similar to last year. Many people had hopes that 2021 would be completely different from 2020—free from the worries caused by a global pandemic and other far-reaching events. Although January 1, 2021, was not a magic date that ended all of the… Continue reading Reasons for Optimism in Audiology in 2021
E-Commerce Is a MUST for Hearing Health Professionals
What do you think of when you consider e-commerce? Your first thought is probably of e-commerce giants like Amazon. However, e-commerce is an important business opportunity not only for sites like Amazon, Walmart.com, and Target.com, but also for hearing health professionals like you. In fact, e-commerce should not be regarded as simply a good opportunity… Continue reading E-Commerce Is a MUST for Hearing Health Professionals
The Pandemic Forced a Shift in Consumer Behavior
As a business owner, you know that due to the worldwide coronavirus pandemic, it has not been “business as usual” for nearly a year. With widespread lockdowns across the world, consumers and businesses alike have had to increasingly turn to digital solutions. This can be seen in lifestyle shifts like increased usage of meal delivery… Continue reading The Pandemic Forced a Shift in Consumer Behavior
The Necessity of Digital Accessibility in the Pandemic Era
It is certainly an understatement to say that the COVID-19 pandemic changed everyday life and business for many people around the world. One shift that businesses and all types of organizations had to make quickly—or perhaps might still need to complete—is ensuring that their online platforms and digital assets are easy to use, simple to… Continue reading The Necessity of Digital Accessibility in the Pandemic Era
5 eCommerce Strategies That Will Help Your Practice Grow
eCommerce is booming. By mid-April 2020, there had already been a 129 percent year-over-year growth in eCommerce orders in the United States and Canada. Many sales and finance experts believe this growth is due at least partially to the COVID-19 pandemic. While more traditional sales avenues might have suffered during widespread lockdowns, eCommerce grew. eCommerce… Continue reading 5 eCommerce Strategies That Will Help Your Practice Grow