SEO is so much more than your website content—there is one major factor that plays a huge role in your SEO performance and how patients find you. Can you guess what it is? If you guessed online reviews, you win the prize! Reviews play a major role in how your business is found and performs… Continue reading How to Use Reviews to Boost SEO
Tag: Online Reviews
Why Online Reviews Are Essential To Your Business’s Success
Let’s say you wanted to try out a new local restaurant. You find their website and see that their location is near you—how convenient! You take a look at their menu, and everything sounds absolutely delicious. You see some photos of both the interior and exterior of the restaurant—it looks clean and attractive. But then… Continue reading Why Online Reviews Are Essential To Your Business’s Success
The Necessity of Responsive Design & Virtual Options
As a hearing professional, you have a lot on your plate—especially now. Of course, your top priority is still to provide the best possible care for your patients. You are also likely looking to grow your practice and attract new patients. As the worldwide COVID-19 pandemic continues and people continue to learn how to navigate… Continue reading The Necessity of Responsive Design & Virtual Options
Digital Marketing Strategy & Planning in the Age of COVID-19
It goes without saying that COVID-19 has affected nearly every aspect of our lives—from how we work to how our children attend school, and from how we shop to how we socialize with friends and family. The worldwide pandemic has also affected your business. You may now be using telemedicine more than ever before, and… Continue reading Digital Marketing Strategy & Planning in the Age of COVID-19
8 Things Your Audiology Website Needs Right Now
Simply having a website is a great step towards helping your audiology practice grow. Now that you have a website, you should consider exactly what you put on your site. Here are 8 things your audiology website needs right now: Great content People come to your website looking for answers. It’s as simple as that.… Continue reading 8 Things Your Audiology Website Needs Right Now
Important Announcements from Google and Yelp – Coronavirus and Your Business
Google and Yelp are actively adapting their services to better support businesses during this difficult time. If you have visited Google My Business or your business’s Yelp page, you may have noticed some changes but may not understand why things have changed. We’ve included a summary of these important announcements below: Google Google published a… Continue reading Important Announcements from Google and Yelp – Coronavirus and Your Business
3 Big Tips for Being Successful in Local SEO
Local SEO (search engine optimization) is essential for location-based businesses, like hearing care practices. Because almost all your patients are from your local area, it is very important that your practice’s website performs well in local searches. While the concept is easy to understand, ensuring that your practice’s online presence is at the forefront of… Continue reading 3 Big Tips for Being Successful in Local SEO
What You Need to Know About Social Media in 2020
Social media is not new, nor is its importance in the business world. If your practice has an online presence, you likely have social media pages created for your practice as well, such as a Facebook page. In 2020, however, there is much more you can do for your business using social media than simply… Continue reading What You Need to Know About Social Media in 2020
Enhance Your Content Marketing with Patient Reviews
Online reviews are quickly becoming the leading form of word-of-mouth marketing for businesses of all types, and surveys continue to reveal their rising appeal. With 85% of respondents admitting to trusting online reviews as much as recommendations from friends, it’s worth your time to maximize the benefit of any and all positive reviews your business… Continue reading Enhance Your Content Marketing with Patient Reviews
Why Patient Satisfaction is More Important Than Ever
Hearing care professionals practicing independently are facing a rapidly changing landscape for themselves and their patients. People have more options for hearing devices today than ever before, from the severely discounted over-the-counter (OTC) hearing instruments at big box retailers to finding them even cheaper online. The convenience of selecting hearing aids without the detailed guidance… Continue reading Why Patient Satisfaction is More Important Than Ever