Local SEO (search engine optimization) is essential for location-based businesses, like hearing care practices. Because almost all your patients are from your local area, it is very important that your practice’s website performs well in local searches. While the concept is easy to understand, ensuring that your practice’s online presence is at the forefront of… Continue reading 3 Big Tips for Being Successful in Local SEO
Tag: Hearing Healthcare Digital Marketing
The Importance of Communication Skills Training (Even for Hearing Professionals)
Patient communication is something you deal with every day. You communicate with your patients as you discuss their issues and concerns, assess their hearing, provide treatment recommendations, and follow up on treatment outcomes. Since patient communication is such an essential and integral part of your day-to-day work, you probably do not give it much thought.… Continue reading The Importance of Communication Skills Training (Even for Hearing Professionals)
How to Get Local People to Find You Online
The scenarios prompting people to search for the hearing help they need are diverse, but typically have one thing in common: they take place within your local area. Whether it’s someone looking up hearing services after another frustrating dinner at a favorite (and loud) restaurant, or someone looking up local options for hearing protection before… Continue reading How to Get Local People to Find You Online
Can You Pay to Remove Negative Online Reviews?
Business owners from nearly every sector have come to recognize the importance of online reviews. People are leaving reviews for everything from strange decor pillows and their most recent meal out, to health professionals and even entire cities. What’s more, everyone else is reading them. A recent BrightLocal survey saw a whopping 97% of consumers… Continue reading Can You Pay to Remove Negative Online Reviews?
Technical Support and Why it’s Essential for Your Website
Few things in life can be as frustrating as technology gone awry. Who hasn’t aggressively hassled a suddenly-defunct printer, copy machine, or frozen touchscreen? As our lives have become increasingly dependent on the conveniences of modern technology, we’ve also made ourselves more likely to explode when these new features aren’t accessible. When tech trouble visits… Continue reading Technical Support and Why it’s Essential for Your Website
7 Free Marketing Ideas for Your Hearing Practice
Considering that over 48 million Americans would benefit from the use of hearing aids, it can be surprising to learn that hearing practices often struggle with marketing their services. Indeed, marketing an audiology business or hearing aid center is anything but easy. And with over-the-counter hearing aids fast approaching, the challenge hearing practices face will… Continue reading 7 Free Marketing Ideas for Your Hearing Practice
5 Reasons Why Digital Marketing is the Fastest Way to Grow Your Practice
Your practice deserves to thrive. As a dedicated hearing professional offering life-changing services, there’s no reason it shouldn’t — especially given the incredible number of people in need of your help. Nevertheless, many worthy practices aren’t thriving because people simply don’t know about them. In the digital age, a business listing isn’t enough — no… Continue reading 5 Reasons Why Digital Marketing is the Fastest Way to Grow Your Practice
How Well Are You Ranking? A Quick SEO Self-Audit
You don’t need to be an Internet-savvy or very technical person to have a website with great visibility online. You simply need to know the most important factors for getting your website seen. This is where a solid search engine optimization (SEO) strategy comes into play — arguably, the most important element of your online… Continue reading How Well Are You Ranking? A Quick SEO Self-Audit
6 Website Traffic Metrics Worth Paying Attention To
Your website is the cornerstone of your efforts to be found by prospective patients online, and understanding how it’s performing is essential. Without analyzing the amount of traffic, page views, and patterns of user activity on your site, your marketing and content choices would essentially be a guessing game. With the ever-increasing, versatile analytics tools… Continue reading 6 Website Traffic Metrics Worth Paying Attention To
How Video Can Skyrocket Your Practice’s Online Presence
Optimizing your digital marketing strategy for your hearing practice means making your website as visible as possible online. And in 2018, creating video content is one of the most effective ways for increasing your presence in the digital realm. The idea of creating video content, however, makes many people cringe. Either they don’t want to… Continue reading How Video Can Skyrocket Your Practice’s Online Presence