Allow me to share a brief personal experience. I recently wanted to learn to arm knit a blanket. I had learned traditional knitting in the past (although that was nearly 20 years ago), but I had never tried arm knitting. I started on YouTube, where I simply searched for “how to arm knit a blanket.”… Continue reading The Importance of YouTube in Audiology Today
How eCommerce Will Grow Your Audiology Practice
eCommerce is short for “electronic commerce,” which is the buying and selling of goods (or services) on the internet. So, put simply, eCommerce = growth. According to eCommerce expert Gary Hoover, his research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. And it doesn’t stop… Continue reading How eCommerce Will Grow Your Audiology Practice
How Do You Bring More Patients to Your Practice?
The definition of online presence is a combination of things including a strong website with an active blog, social media pages, online ads and reviews. But there is a lot more that needs to be considered when creating, supporting and managing your online presence. Now, more than ever, your website’s user experience (UX) matters and… Continue reading How Do You Bring More Patients to Your Practice?
Efficient and Effective Virtual Practice Management
If you are interested in creating a virtual environment to increase productivity and efficiency, then you have come to the right place! Offering virtual options to your patients will revolutionize your business. A recent survey has shown that audiologists feel the COVID-19 lockdown has brought about some beneficial changes to care of patients with hearing… Continue reading Efficient and Effective Virtual Practice Management
Developing and Executing a Social Media Strategy
In today’s digital world, your business’s social media presence isn’t just “extra” marketing activity. It is a powerful way to extend and support your patients. But there is a small catch; utilizing social media strategically, especially for small businesses, can fall far down the list of marketing priorities. According to Oberlo, there are 3.5 billion… Continue reading Developing and Executing a Social Media Strategy
The Necessity of Digital Accessibility in the Pandemic Era
It is certainly an understatement to say that the COVID-19 pandemic changed everyday life and business for many people around the world. One shift that businesses and all types of organizations had to make quickly—or perhaps might still need to complete—is ensuring that their online platforms and digital assets are easy to use, simple to… Continue reading The Necessity of Digital Accessibility in the Pandemic Era
5 eCommerce Strategies That Will Help Your Practice Grow
eCommerce is booming. By mid-April 2020, there had already been a 129 percent year-over-year growth in eCommerce orders in the United States and Canada. Many sales and finance experts believe this growth is due at least partially to the COVID-19 pandemic. While more traditional sales avenues might have suffered during widespread lockdowns, eCommerce grew. eCommerce… Continue reading 5 eCommerce Strategies That Will Help Your Practice Grow
5 Key Tips for How to Recognize Online Marketing Scams
The quintessential online scam might be that of the “Nigerian prince” who emails you asking for money. Most people have heard about this scam by now, and thus won’t be taken in by it. However, did you know that many scams exist in the online marketing world as well? These scams are created with basically… Continue reading 5 Key Tips for How to Recognize Online Marketing Scams
Digital Marketing Strategy & Planning in the Age of COVID-19
It goes without saying that COVID-19 has affected nearly every aspect of our lives—from how we work to how our children attend school, and from how we shop to how we socialize with friends and family. The worldwide pandemic has also affected your business. You may now be using telemedicine more than ever before, and… Continue reading Digital Marketing Strategy & Planning in the Age of COVID-19
How eCommerce Is Revolutionizing Business in the Age of COVID-19
If you have seen the 1959 Cary Grant classic Operation Petticoat, you may remember the wisdom of Lieutenant Nick Holden: “In confusion, there is profit.” This phrase has proven to be true time and time again, and now, in the midst of the COVID-19 pandemic, we can see it being fulfilled again. In this time,… Continue reading How eCommerce Is Revolutionizing Business in the Age of COVID-19