If you have been marketing your business online for several years now, you have seen many changes in SEO (search engine optimization). If you rewind the clock 10-15 years, the best practice was to optimize a page for a single keyword by simply using that keyword as frequently as possible—even at the risk of making… Continue reading 3 Things to Focus on When It Comes to SEO in 2022
Tag: Natural SEO
How to Use Reviews to Boost SEO
SEO is so much more than your website content—there is one major factor that plays a huge role in your SEO performance and how patients find you. Can you guess what it is? If you guessed online reviews, you win the prize! Reviews play a major role in how your business is found and performs… Continue reading How to Use Reviews to Boost SEO
3 Big Tips for Being Successful in Local SEO
Local SEO (search engine optimization) is essential for location-based businesses, like hearing care practices. Because almost all your patients are from your local area, it is very important that your practice’s website performs well in local searches. While the concept is easy to understand, ensuring that your practice’s online presence is at the forefront of… Continue reading 3 Big Tips for Being Successful in Local SEO
How Video Can Skyrocket Your Practice’s Online Presence
Optimizing your digital marketing strategy for your hearing practice means making your website as visible as possible online. And in 2018, creating video content is one of the most effective ways for increasing your presence in the digital realm. The idea of creating video content, however, makes many people cringe. Either they don’t want to… Continue reading How Video Can Skyrocket Your Practice’s Online Presence
7 SEO Strategies to Get Your Hearing Practice Found Online
Search engine optimization (SEO) can literally make or break your online marketing success. When done right, people find out about you and your services easily and quickly. With the wrong approach, however, expect a website with little traffic and even less return on your investment. There’s no denying the need for effective SEO strategies and… Continue reading 7 SEO Strategies to Get Your Hearing Practice Found Online
How Much Can Your Hearing Practice Grow?
The traditional trajectory for business growth has long been displayed as a slow and steady rise of leads and sales. For decades, that classic, gentle upward slope was the hard-earned result of several marketing approaches: physical mailers, newspaper and other print ads, billboards, and radio or TV airtime. But things have definitely changed. And these… Continue reading How Much Can Your Hearing Practice Grow?
Choose Wisely: How Keywords Can Make or Break Your Online Presence
Wouldn’t it be nice if you could tailor your website’s content and marketing strategy down to the very words your target market is already using? Even better—imagine you could identify the words and phrases used most frequently by those interested in hearing health? This kind of information would enable you to specifically target potential patients… Continue reading Choose Wisely: How Keywords Can Make or Break Your Online Presence
Why a Website Isn’t Enough
Recent surveys have found that just under 4 billion people are currently using the Internet. This comprises nearly half of the global population and marks an incredible 17% increase in users from 2016. In this “age of information,” it’s no surprise that people across the world are hankering to get online. As a business owner,… Continue reading Why a Website Isn’t Enough
Using Blogs to Boost Your Practice
As a healthcare practice that’s recognized the importance of being online in order to thrive as a business, you’ve likely also learned how imperative it is that your website is actually seen by potential patients searching for services like yours. Simply put: there’s little use for a beautifully designed website that’s effectively invisible. Making sure… Continue reading Using Blogs to Boost Your Practice
Digital Marketing Trends for Healthcare Practices
The relationship between patient and healthcare provider has been an eternally evolving one. The changes to this dynamic in the last decade, however, have completely transformed it. Never before have patients come so equipped with information (accurate or not) to their appointments. And never before have health providers been so poised to market themselves… Continue reading Digital Marketing Trends for Healthcare Practices