Sometimes it feels great to hit the reset button—including on your website. While it is a good idea to update your website content regularly to make sure all of the information is still current, there are a few factors you should consider before you decide to go “out with the old, in with the new.”… Continue reading Ready to Update Your Website Content? Here Are Some Things to Consider Before You Hit Delete
Tag: valuable content
The Importance of Quality Content and Content Strategy
If you have learned much about online marketing, you may have heard the phrase, “Content is king.” Marketers have been throwing this phrase around for years, and much has changed since it was first used. Search algorithms have evolved, customers have started preferring smartphones and tablets for their searches, and AI technology has been introduced… Continue reading The Importance of Quality Content and Content Strategy
What a Monthly Newsletter Can Do for Your Practice
The growth potential of your hearing practice ultimately boils down to two metrics: your patient retention rate and your new patient accrual rate. Both figures represent large swaths of related details, but stand alone as strong indicators of how your business is faring overall. Taking advantage of what digital marketing can do for your practice’s… Continue reading What a Monthly Newsletter Can Do for Your Practice