Your practice deserves to thrive. As a dedicated hearing professional offering life-changing services, there’s no reason it shouldn’t — especially given the incredible number of people in need of your help. Nevertheless, many worthy practices aren’t thriving because people simply don’t know about them. In the digital age, a business listing isn’t enough — no… Continue reading 5 Reasons Why Digital Marketing is the Fastest Way to Grow Your Practice
Tag: SEO
How Well Are You Ranking? A Quick SEO Self-Audit
You don’t need to be an Internet-savvy or very technical person to have a website with great visibility online. You simply need to know the most important factors for getting your website seen. This is where a solid search engine optimization (SEO) strategy comes into play — arguably, the most important element of your online… Continue reading How Well Are You Ranking? A Quick SEO Self-Audit
6 Website Traffic Metrics Worth Paying Attention To
Your website is the cornerstone of your efforts to be found by prospective patients online, and understanding how it’s performing is essential. Without analyzing the amount of traffic, page views, and patterns of user activity on your site, your marketing and content choices would essentially be a guessing game. With the ever-increasing, versatile analytics tools… Continue reading 6 Website Traffic Metrics Worth Paying Attention To
How Video Can Skyrocket Your Practice’s Online Presence
Optimizing your digital marketing strategy for your hearing practice means making your website as visible as possible online. And in 2018, creating video content is one of the most effective ways for increasing your presence in the digital realm. The idea of creating video content, however, makes many people cringe. Either they don’t want to… Continue reading How Video Can Skyrocket Your Practice’s Online Presence
Boost Your Practice by Guest Blogging
Blogging is one of the most accessible and cost-effective ways to naturally boost your website’s visibility online, but few hearing professionals take the time to maximize their blogging potential. We know that businesses that blog gain at least 67% more leads to their websites than those that don’t, so there’s little debate about the value… Continue reading Boost Your Practice by Guest Blogging
Top Digital Strategies for Impressive Patient Retention
Getting new patients through your doors takes hard work, time, creativity and yes—money. In fact, the average cost per acquisition (CPA) for the hearing industry falls between $256 and $450 per new patient, depending on practice location. Given the amount of resources that go into growing your patient base, it’s easy to see why the… Continue reading Top Digital Strategies for Impressive Patient Retention
Critical Pages Every Hearing Practice Website Should Have
As a hearing practice, there are certain details you can anticipate visitors to your website will be interested in knowing. Information about your business, like hours of operation and location, are the most obvious, while the details about the services your office provides and the care providers themselves typically make the list next. But after… Continue reading Critical Pages Every Hearing Practice Website Should Have
7 SEO Strategies to Get Your Hearing Practice Found Online
Search engine optimization (SEO) can literally make or break your online marketing success. When done right, people find out about you and your services easily and quickly. With the wrong approach, however, expect a website with little traffic and even less return on your investment. There’s no denying the need for effective SEO strategies and… Continue reading 7 SEO Strategies to Get Your Hearing Practice Found Online
Hearing Healthcare Digital Marketing Trends for 2018
The development of consumer-oriented technology has dominated the hearing marketplace in recent years—making wearables, hearables, smartphone connectivity, hearing apps, and other smart devices more commonly expected from patients. Likewise, the demand for more sophisticated and modern marketing strategies from hearing healthcare providers has also risen. Gone are days where ‘product, price, place, and promotion’ is… Continue reading Hearing Healthcare Digital Marketing Trends for 2018
5 Reasons Why Your Practice Needs Digital Marketing
Hearing practices have long relied on traditional routes of advertising, such as direct mail, print media, broadcast media, and patient referrals. These methods certainly still hold some ground, but are proving to be far less effective in the digital age. Considering that more people than ever are researching health providers online before deciding who to… Continue reading 5 Reasons Why Your Practice Needs Digital Marketing