Optimizing your digital marketing strategy for your hearing practice means making your website as visible as possible online. And in 2018, creating video content is one of the most effective ways for increasing your presence in the digital realm. The idea of creating video content, however, makes many people cringe. Either they don’t want to… Continue reading How Video Can Skyrocket Your Practice’s Online Presence
Tag: Search engine optimization
5 Best Practices for Marketing Your Hearing Practice with Social Media
Few hearing healthcare practices are without a website, but many have yet to create an effective presence on social media. Being active on outlets like Facebook or Twitter might seem overwhelming for an already-busy practice owner, but avoiding social media for your business means losing out on a valuable, low-cost opportunity. The truth is, social… Continue reading 5 Best Practices for Marketing Your Hearing Practice with Social Media
Boost Your Practice by Guest Blogging
Blogging is one of the most accessible and cost-effective ways to naturally boost your website’s visibility online, but few hearing professionals take the time to maximize their blogging potential. We know that businesses that blog gain at least 67% more leads to their websites than those that don’t, so there’s little debate about the value… Continue reading Boost Your Practice by Guest Blogging
Top Digital Strategies for Impressive Patient Retention
Getting new patients through your doors takes hard work, time, creativity and yes—money. In fact, the average cost per acquisition (CPA) for the hearing industry falls between $256 and $450 per new patient, depending on practice location. Given the amount of resources that go into growing your patient base, it’s easy to see why the… Continue reading Top Digital Strategies for Impressive Patient Retention
Critical Pages Every Hearing Practice Website Should Have
As a hearing practice, there are certain details you can anticipate visitors to your website will be interested in knowing. Information about your business, like hours of operation and location, are the most obvious, while the details about the services your office provides and the care providers themselves typically make the list next. But after… Continue reading Critical Pages Every Hearing Practice Website Should Have
7 SEO Strategies to Get Your Hearing Practice Found Online
Search engine optimization (SEO) can literally make or break your online marketing success. When done right, people find out about you and your services easily and quickly. With the wrong approach, however, expect a website with little traffic and even less return on your investment. There’s no denying the need for effective SEO strategies and… Continue reading 7 SEO Strategies to Get Your Hearing Practice Found Online
Hearing Healthcare Digital Marketing Trends for 2018
The development of consumer-oriented technology has dominated the hearing marketplace in recent years—making wearables, hearables, smartphone connectivity, hearing apps, and other smart devices more commonly expected from patients. Likewise, the demand for more sophisticated and modern marketing strategies from hearing healthcare providers has also risen. Gone are days where ‘product, price, place, and promotion’ is… Continue reading Hearing Healthcare Digital Marketing Trends for 2018
5 Reasons Why Your Practice Needs Digital Marketing
Hearing practices have long relied on traditional routes of advertising, such as direct mail, print media, broadcast media, and patient referrals. These methods certainly still hold some ground, but are proving to be far less effective in the digital age. Considering that more people than ever are researching health providers online before deciding who to… Continue reading 5 Reasons Why Your Practice Needs Digital Marketing
How to Prepare for Your Best Year Yet
The strength of a business can be measured by its capacity to adapt and rapidly respond to the shifting needs of its market. We see this across every sector, in every era of marketplace history. And it’s no surprise—people choose what they like, and their likes change. These days, in the Digital Age, it seems… Continue reading How to Prepare for Your Best Year Yet
What the Best Hearing Practice Websites Have & Do
Website design across industries has reached a pinnacle in aesthetics, versatility, and user-responsiveness. Gone are the days when a sleek image carousel or flash-based entry on your homepage was enough to have your website stand out. With the nearly 500 new websites joining the Internet each minute, the competition for attention online is more intense… Continue reading What the Best Hearing Practice Websites Have & Do