Online reviews are quickly becoming the leading form of word-of-mouth marketing for businesses of all types, and surveys continue to reveal their rising appeal. With 85% of respondents admitting to trusting online reviews as much as recommendations from friends, it’s worth your time to maximize the benefit of any and all positive reviews your business… Continue reading Enhance Your Content Marketing with Patient Reviews
Tag: Marketing for Hearing Practices
Why Patient Satisfaction is More Important Than Ever
Hearing care professionals practicing independently are facing a rapidly changing landscape for themselves and their patients. People have more options for hearing devices today than ever before, from the severely discounted over-the-counter (OTC) hearing instruments at big box retailers to finding them even cheaper online. The convenience of selecting hearing aids without the detailed guidance… Continue reading Why Patient Satisfaction is More Important Than Ever
Reach the Customers You Want with Precision Targeting
A huge perk of online marketing is the ability to target your ads to people expressly interested in your services. If a person is online, searching for information or professionals related to tinnitus, for example, you can clearly define that in your ad’s parameters and increase the odds that she or he will click through… Continue reading Reach the Customers You Want with Precision Targeting
7 Free Marketing Ideas for Your Hearing Practice
Considering that over 48 million Americans would benefit from the use of hearing aids, it can be surprising to learn that hearing practices often struggle with marketing their services. Indeed, marketing an audiology business or hearing aid center is anything but easy. And with over-the-counter hearing aids fast approaching, the challenge hearing practices face will… Continue reading 7 Free Marketing Ideas for Your Hearing Practice
Best Practices: Asking Your Patients for Online Reviews
The world of online reviews is a tricky one. Certain businesses, like restaurants and hotels, effortlessly receive dozens of reviews. Other businesses, however, can struggle to get even a few. What’s worse is that businesses rarely receiving reviews are actually more likely to get one when a customer has a negative experience. Even if a… Continue reading Best Practices: Asking Your Patients for Online Reviews
5 Reasons Why Digital Marketing is the Fastest Way to Grow Your Practice
Your practice deserves to thrive. As a dedicated hearing professional offering life-changing services, there’s no reason it shouldn’t — especially given the incredible number of people in need of your help. Nevertheless, many worthy practices aren’t thriving because people simply don’t know about them. In the digital age, a business listing isn’t enough — no… Continue reading 5 Reasons Why Digital Marketing is the Fastest Way to Grow Your Practice
Marketing Your Practice in a Post-OTC Hearing Aids World
Long before the Over-the-Counter (OTC) Hearing Aid Act was signed into law last August, hearing professionals across America were hotly debating its consequences. The legislation drew support from both sides of the aisle and gained notable coverage by the media, raising awareness of both the need for hearing treatment and the potential for more affordable… Continue reading Marketing Your Practice in a Post-OTC Hearing Aids World
How to Avoid Yelp’s “Not Recommended” Abyss
Consumer reviews are hard to ignore these days, covering everything from local pizza joints to orthopedic surgeons. With just a few taps on our phones or computers, we can quickly read up on what others have to say about any given product or service provider. In fact, a whopping 97% of consumers reported going online… Continue reading How to Avoid Yelp’s “Not Recommended” Abyss
Boost Your Practice by Guest Blogging
Blogging is one of the most accessible and cost-effective ways to naturally boost your website’s visibility online, but few hearing professionals take the time to maximize their blogging potential. We know that businesses that blog gain at least 67% more leads to their websites than those that don’t, so there’s little debate about the value… Continue reading Boost Your Practice by Guest Blogging
Top Marketing Mistakes to Avoid in Your Hearing Practice
The hearing healthcare industry is experiencing rapid growth, with expansion expected to continue for at least another 6-8 years. Many factors account for this growth, including a rising awareness of hearing loss detection and treatment options, but much of it can be attributed to the increasing size of older populations throughout the country. As more Baby Boomers… Continue reading Top Marketing Mistakes to Avoid in Your Hearing Practice