If you have used Google Ads to market your hearing practice, you might have heard of the Google Partner program. Today, we’re going to review what it means to be a Google Partner, how to become one, and how to earn the official Google Partner badge. First, Google Partners is a program that Google developed… Continue reading How to Become a Google Partner and Earn the Partner Badge
Tag: Google
8 Things Your Audiology Website Needs Right Now
Simply having a website is a great step towards helping your audiology practice grow. Now that you have a website, you should consider exactly what you put on your site. Here are 8 things your audiology website needs right now: Great content People come to your website looking for answers. It’s as simple as that.… Continue reading 8 Things Your Audiology Website Needs Right Now
The 4 Best Audiology Website Designs That Will Help You Attract More Patients
Website design is crucial to the success of any business. This may seem obvious for other types of businesses–but what about audiology businesses and practices? Yes, even for those! Of course, as a hearing healthcare professional, your area of expertise is audiology, not web design. That is as it should be. However, it is important… Continue reading The 4 Best Audiology Website Designs That Will Help You Attract More Patients
How to Get Local People to Find You Online
The scenarios prompting people to search for the hearing help they need are diverse, but typically have one thing in common: they take place within your local area. Whether it’s someone looking up hearing services after another frustrating dinner at a favorite (and loud) restaurant, or someone looking up local options for hearing protection before… Continue reading How to Get Local People to Find You Online
Reach the Customers You Want with Precision Targeting
A huge perk of online marketing is the ability to target your ads to people expressly interested in your services. If a person is online, searching for information or professionals related to tinnitus, for example, you can clearly define that in your ad’s parameters and increase the odds that she or he will click through… Continue reading Reach the Customers You Want with Precision Targeting
How to Avoid Yelp’s “Not Recommended” Abyss
Consumer reviews are hard to ignore these days, covering everything from local pizza joints to orthopedic surgeons. With just a few taps on our phones or computers, we can quickly read up on what others have to say about any given product or service provider. In fact, a whopping 97% of consumers reported going online… Continue reading How to Avoid Yelp’s “Not Recommended” Abyss
How Secure is Your Website?
Website security doesn’t tend to be a popular topic among small business owners. Sure, everyone knows it’s important, but it seems to be more of an abstract threat than, say, someone breaking into their car. So the cars get locked every day, but the website… well, it’s often left more vulnerable. The truth is, website… Continue reading How Secure is Your Website?
6 Website Traffic Metrics Worth Paying Attention To
Your website is the cornerstone of your efforts to be found by prospective patients online, and understanding how it’s performing is essential. Without analyzing the amount of traffic, page views, and patterns of user activity on your site, your marketing and content choices would essentially be a guessing game. With the ever-increasing, versatile analytics tools… Continue reading 6 Website Traffic Metrics Worth Paying Attention To
How Video Can Skyrocket Your Practice’s Online Presence
Optimizing your digital marketing strategy for your hearing practice means making your website as visible as possible online. And in 2018, creating video content is one of the most effective ways for increasing your presence in the digital realm. The idea of creating video content, however, makes many people cringe. Either they don’t want to… Continue reading How Video Can Skyrocket Your Practice’s Online Presence
5 Best Practices for Marketing Your Hearing Practice with Social Media
Few hearing healthcare practices are without a website, but many have yet to create an effective presence on social media. Being active on outlets like Facebook or Twitter might seem overwhelming for an already-busy practice owner, but avoiding social media for your business means losing out on a valuable, low-cost opportunity. The truth is, social… Continue reading 5 Best Practices for Marketing Your Hearing Practice with Social Media