Search engine optimization (SEO) can literally make or break your online marketing success. When done right, people find out about you and your services easily and quickly. With the wrong approach, however, expect a website with little traffic and even less return on your investment. There’s no denying the need for effective SEO strategies and… Continue reading 7 SEO Strategies to Get Your Hearing Practice Found Online
Tag: Content marketing
Hearing Healthcare Digital Marketing Trends for 2018
The development of consumer-oriented technology has dominated the hearing marketplace in recent years—making wearables, hearables, smartphone connectivity, hearing apps, and other smart devices more commonly expected from patients. Likewise, the demand for more sophisticated and modern marketing strategies from hearing healthcare providers has also risen. Gone are days where ‘product, price, place, and promotion’ is… Continue reading Hearing Healthcare Digital Marketing Trends for 2018
5 Reasons Why Your Practice Needs Digital Marketing
Hearing practices have long relied on traditional routes of advertising, such as direct mail, print media, broadcast media, and patient referrals. These methods certainly still hold some ground, but are proving to be far less effective in the digital age. Considering that more people than ever are researching health providers online before deciding who to… Continue reading 5 Reasons Why Your Practice Needs Digital Marketing
What the Best Hearing Practice Websites Have & Do
Website design across industries has reached a pinnacle in aesthetics, versatility, and user-responsiveness. Gone are the days when a sleek image carousel or flash-based entry on your homepage was enough to have your website stand out. With the nearly 500 new websites joining the Internet each minute, the competition for attention online is more intense… Continue reading What the Best Hearing Practice Websites Have & Do
How an Online Audience Translates to More In-Person Patients
Creating a steady flow of new patients through your doors is no small feat in the hearing healthcare industry. Competition is strong and it takes some innovation in your practice to stand out. While there’s no secret formula to guarantee success, there are a couple of time-tested strategies every practice should follow: Deliver excellent service to… Continue reading How an Online Audience Translates to More In-Person Patients
Get Noticed Online by Creating Quality Content
As a hearing professional, you’ve got a lot of knowledge to share. Sharing it online is good for your readers, and even better for your business. In fact, one of the most effective ways to build a strong online presence is by creating valuable content on a regular basis. High-quality blogs and articles encourage more… Continue reading Get Noticed Online by Creating Quality Content
How to Choose the Best Photos for Your Website
Your website is your digital office and your home page is akin to your waiting room. It’s the first place potential patients experience you and your practice online, so it’s important to get it right. While many try to ignore it, appearance is everything. We humans are visual creatures and studies confirm that 90%… Continue reading How to Choose the Best Photos for Your Website
Invisible Website? This Might Be Why…
Your website is your practice’s digital storefront: it’s what people “pass by” as they surf the Internet looking for the information or services they need. Ideally, your website’s home page offers enough information and value to keep visitors from passing at all, but that’s only half the equation. Getting them there in the first place… Continue reading Invisible Website? This Might Be Why…
Choose Wisely: How Keywords Can Make or Break Your Online Presence
Wouldn’t it be nice if you could tailor your website’s content and marketing strategy down to the very words your target market is already using? Even better—imagine you could identify the words and phrases used most frequently by those interested in hearing health? This kind of information would enable you to specifically target potential patients… Continue reading Choose Wisely: How Keywords Can Make or Break Your Online Presence
Using the Digital Frontier to Build an Unstoppable Practice
Perhaps you still remember that day you first opened your office doors. Looking at those empty rooms was like looking at a blank canvas. And like the rest of us, your mind took off with all of the possibilities. You had finally reached a pivotal moment in your journey towards helping people hear better and… Continue reading Using the Digital Frontier to Build an Unstoppable Practice