The hearing healthcare industry is experiencing rapid growth, with expansion expected to continue for at least another 6-8 years. Many factors account for this growth, including a rising awareness of hearing loss detection and treatment options, but much of it can be attributed to the increasing size of older populations throughout the country. As more Baby Boomers… Continue reading Top Marketing Mistakes to Avoid in Your Hearing Practice
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Top Digital Strategies for Impressive Patient Retention
Getting new patients through your doors takes hard work, time, creativity and yes—money. In fact, the average cost per acquisition (CPA) for the hearing industry falls between $256 and $450 per new patient, depending on practice location. Given the amount of resources that go into growing your patient base, it’s easy to see why the… Continue reading Top Digital Strategies for Impressive Patient Retention
Critical Pages Every Hearing Practice Website Should Have
As a hearing practice, there are certain details you can anticipate visitors to your website will be interested in knowing. Information about your business, like hours of operation and location, are the most obvious, while the details about the services your office provides and the care providers themselves typically make the list next. But after… Continue reading Critical Pages Every Hearing Practice Website Should Have
Online Reviews: How to Let Patients Do Your Marketing for You
We’ve entered an era where everyone can voice an opinion online and have it reach literally anyone, anywhere—indefinitely. Everything from cat food to oncologists has been reviewed online and more people are reading those reviews than ever before. With recent studies revealing that 90% of consumers read online reviews before visiting a business (yes, ninety… Continue reading Online Reviews: How to Let Patients Do Your Marketing for You
7 SEO Strategies to Get Your Hearing Practice Found Online
Search engine optimization (SEO) can literally make or break your online marketing success. When done right, people find out about you and your services easily and quickly. With the wrong approach, however, expect a website with little traffic and even less return on your investment. There’s no denying the need for effective SEO strategies and… Continue reading 7 SEO Strategies to Get Your Hearing Practice Found Online
What a Monthly Newsletter Can Do for Your Practice
The growth potential of your hearing practice ultimately boils down to two metrics: your patient retention rate and your new patient accrual rate. Both figures represent large swaths of related details, but stand alone as strong indicators of how your business is faring overall. Taking advantage of what digital marketing can do for your practice’s… Continue reading What a Monthly Newsletter Can Do for Your Practice
Hearing Healthcare Digital Marketing Trends for 2018
The development of consumer-oriented technology has dominated the hearing marketplace in recent years—making wearables, hearables, smartphone connectivity, hearing apps, and other smart devices more commonly expected from patients. Likewise, the demand for more sophisticated and modern marketing strategies from hearing healthcare providers has also risen. Gone are days where ‘product, price, place, and promotion’ is… Continue reading Hearing Healthcare Digital Marketing Trends for 2018
How to Build Your Brand Online
Brand recognition is a long-standing hallmark of effective marketing. It’s also one of the few strategies of traditional advertising that’s retained its necessity throughout the digital revolution. The fact is, branding is inherent to doing business—no matter where that business exists. After all, how can you compete with similar businesses if nobody knows who you… Continue reading How to Build Your Brand Online
5 Reasons Why Your Practice Needs Digital Marketing
Hearing practices have long relied on traditional routes of advertising, such as direct mail, print media, broadcast media, and patient referrals. These methods certainly still hold some ground, but are proving to be far less effective in the digital age. Considering that more people than ever are researching health providers online before deciding who to… Continue reading 5 Reasons Why Your Practice Needs Digital Marketing
How to Prepare for Your Best Year Yet
The strength of a business can be measured by its capacity to adapt and rapidly respond to the shifting needs of its market. We see this across every sector, in every era of marketplace history. And it’s no surprise—people choose what they like, and their likes change. These days, in the Digital Age, it seems… Continue reading How to Prepare for Your Best Year Yet