Online reviews are quickly becoming the leading form of word-of-mouth marketing for businesses of all types, and surveys continue to reveal their rising appeal. With 85% of respondents admitting to trusting online reviews as much as recommendations from friends, it’s worth your time to maximize the benefit of any and all positive reviews your business… Continue reading Enhance Your Content Marketing with Patient Reviews
Category: blog
5 Features to Look for in a Digital Marketing Agency
The digital revolution has left no industry untouched. As the world continues to go online for everything from social connection and information to physical products, businesses have raced to have a presence online as well. Digital marketing agencies quickly formed to help businesses establish themselves online and reach their specific markets. In the face of… Continue reading 5 Features to Look for in a Digital Marketing Agency
How to Get Local People to Find You Online
The scenarios prompting people to search for the hearing help they need are diverse, but typically have one thing in common: they take place within your local area. Whether it’s someone looking up hearing services after another frustrating dinner at a favorite (and loud) restaurant, or someone looking up local options for hearing protection before… Continue reading How to Get Local People to Find You Online
Why Patient Satisfaction is More Important Than Ever
Hearing care professionals practicing independently are facing a rapidly changing landscape for themselves and their patients. People have more options for hearing devices today than ever before, from the severely discounted over-the-counter (OTC) hearing instruments at big box retailers to finding them even cheaper online. The convenience of selecting hearing aids without the detailed guidance… Continue reading Why Patient Satisfaction is More Important Than Ever
Does Your Practice Need Inbound Marketing?
Inbound marketing and outbound marketing share the same goals, but quickly part ways thereafter. Outbound marketing, including its traditional routes like TV ads, print ads in magazines and newspapers, radio ads, and mailers, does exactly what it sounds like it does: it reaches out to potential patients to inform them about your services or a… Continue reading Does Your Practice Need Inbound Marketing?
Can You Pay to Remove Negative Online Reviews?
Business owners from nearly every sector have come to recognize the importance of online reviews. People are leaving reviews for everything from strange decor pillows and their most recent meal out, to health professionals and even entire cities. What’s more, everyone else is reading them. A recent BrightLocal survey saw a whopping 97% of consumers… Continue reading Can You Pay to Remove Negative Online Reviews?
Technical Support and Why it’s Essential for Your Website
Few things in life can be as frustrating as technology gone awry. Who hasn’t aggressively hassled a suddenly-defunct printer, copy machine, or frozen touchscreen? As our lives have become increasingly dependent on the conveniences of modern technology, we’ve also made ourselves more likely to explode when these new features aren’t accessible. When tech trouble visits… Continue reading Technical Support and Why it’s Essential for Your Website
Reach the Customers You Want with Precision Targeting
A huge perk of online marketing is the ability to target your ads to people expressly interested in your services. If a person is online, searching for information or professionals related to tinnitus, for example, you can clearly define that in your ad’s parameters and increase the odds that she or he will click through… Continue reading Reach the Customers You Want with Precision Targeting
Three Easy Steps for Creating Blogs that Get Seen
The Internet has become an endless sea of content ready for consumption. With an estimated 350 million blogs online and counting, trying to create something attractive enough to grab people’s attention can seem downright daunting. Luckily, the formula for engaging content has remained the same and simply requires that you select a topic of interest… Continue reading Three Easy Steps for Creating Blogs that Get Seen
7 Free Marketing Ideas for Your Hearing Practice
Considering that over 48 million Americans would benefit from the use of hearing aids, it can be surprising to learn that hearing practices often struggle with marketing their services. Indeed, marketing an audiology business or hearing aid center is anything but easy. And with over-the-counter hearing aids fast approaching, the challenge hearing practices face will… Continue reading 7 Free Marketing Ideas for Your Hearing Practice