The strength of a business can be measured by its capacity to adapt and rapidly respond to the shifting needs of its market. We see this across every sector, in every era of marketplace history. And it’s no surprise—people choose what they like, and their likes change. These days, in the Digital Age, it seems… Continue reading How to Prepare for Your Best Year Yet
Tag: SEO
How an Online Audience Translates to More In-Person Patients
Creating a steady flow of new patients through your doors is no small feat in the hearing healthcare industry. Competition is strong and it takes some innovation in your practice to stand out. While there’s no secret formula to guarantee success, there are a couple of time-tested strategies every practice should follow: Deliver excellent service to… Continue reading How an Online Audience Translates to More In-Person Patients
How Much Can Your Hearing Practice Grow?
The traditional trajectory for business growth has long been displayed as a slow and steady rise of leads and sales. For decades, that classic, gentle upward slope was the hard-earned result of several marketing approaches: physical mailers, newspaper and other print ads, billboards, and radio or TV airtime. But things have definitely changed. And these… Continue reading How Much Can Your Hearing Practice Grow?
Get Noticed Online by Creating Quality Content
As a hearing professional, you’ve got a lot of knowledge to share. Sharing it online is good for your readers, and even better for your business. In fact, one of the most effective ways to build a strong online presence is by creating valuable content on a regular basis. High-quality blogs and articles encourage more… Continue reading Get Noticed Online by Creating Quality Content
Generate Talk: Use Online Reviews to Boost Your Practice
In the socially connected world of the new millennium, a practice’s reputation is vetted in real-time by patients leaving feedback about their experiences as online reviews. Essentially the evolved form of word-of-mouth marketing, online reviews have made it easier than ever to capitalize on this powerful form of patient referral. It’s also never been so… Continue reading Generate Talk: Use Online Reviews to Boost Your Practice
Invisible Website? This Might Be Why…
Your website is your practice’s digital storefront: it’s what people “pass by” as they surf the Internet looking for the information or services they need. Ideally, your website’s home page offers enough information and value to keep visitors from passing at all, but that’s only half the equation. Getting them there in the first place… Continue reading Invisible Website? This Might Be Why…
Choose Wisely: How Keywords Can Make or Break Your Online Presence
Wouldn’t it be nice if you could tailor your website’s content and marketing strategy down to the very words your target market is already using? Even better—imagine you could identify the words and phrases used most frequently by those interested in hearing health? This kind of information would enable you to specifically target potential patients… Continue reading Choose Wisely: How Keywords Can Make or Break Your Online Presence
Using the Digital Frontier to Build an Unstoppable Practice
Perhaps you still remember that day you first opened your office doors. Looking at those empty rooms was like looking at a blank canvas. And like the rest of us, your mind took off with all of the possibilities. You had finally reached a pivotal moment in your journey towards helping people hear better and… Continue reading Using the Digital Frontier to Build an Unstoppable Practice
Why a Website Isn’t Enough
Recent surveys have found that just under 4 billion people are currently using the Internet. This comprises nearly half of the global population and marks an incredible 17% increase in users from 2016. In this “age of information,” it’s no surprise that people across the world are hankering to get online. As a business owner,… Continue reading Why a Website Isn’t Enough
Using Blogs to Boost Your Practice
As a healthcare practice that’s recognized the importance of being online in order to thrive as a business, you’ve likely also learned how imperative it is that your website is actually seen by potential patients searching for services like yours. Simply put: there’s little use for a beautifully designed website that’s effectively invisible. Making sure… Continue reading Using Blogs to Boost Your Practice