For years now, the audiology world has been preparing for the advent of over-the-counter (OTC) hearing aids. While the concept of making hearing aids more widely accessible is appealing, many hearing professionals have worried that OTC hearing aids will draw patients away from professional care. A new study sheds light on the interplay between DIY… Continue reading Why Hearing Professionals Are Still Essential in a DIY Hearing World
Tag: over-the-counter hearing aids
3 Keys to a Successful Online Practice in 2022
2022 is right around the corner! And you really should be preparing right now for the new year. There are so many big things coming for hearing professionals that you may feel overwhelmed by the potential changes. But here at Audiology Plus, we are prepared to help you sift through the news and plan for… Continue reading 3 Keys to a Successful Online Practice in 2022
Marketing Your Practice in a Post-OTC Hearing Aids World
Long before the Over-the-Counter (OTC) Hearing Aid Act was signed into law last August, hearing professionals across America were hotly debating its consequences. The legislation drew support from both sides of the aisle and gained notable coverage by the media, raising awareness of both the need for hearing treatment and the potential for more affordable… Continue reading Marketing Your Practice in a Post-OTC Hearing Aids World