The past year has brought new challenges to you as a hearing healthcare professional—and I’m not just talking about those brought about by the global COVID-19 pandemic. With the advent of over-the-counter hearing aids, it has become increasingly difficult for hearing healthcare professionals to compete with big box retailers. You also have to compete with… Continue reading How to Stand Out as a Hearing Healthcare Specialist
Tag: marketing strategy
Digital Marketing Strategy & Planning in the Age of COVID-19
It goes without saying that COVID-19 has affected nearly every aspect of our lives—from how we work to how our children attend school, and from how we shop to how we socialize with friends and family. The worldwide pandemic has also affected your business. You may now be using telemedicine more than ever before, and… Continue reading Digital Marketing Strategy & Planning in the Age of COVID-19
The 4 Best Audiology Website Designs That Will Help You Attract More Patients
Website design is crucial to the success of any business. This may seem obvious for other types of businesses–but what about audiology businesses and practices? Yes, even for those! Of course, as a hearing healthcare professional, your area of expertise is audiology, not web design. That is as it should be. However, it is important… Continue reading The 4 Best Audiology Website Designs That Will Help You Attract More Patients
Contact Forms: Optimize Your Approach to Patient Inquiries
Chances are your website has some version of a contact form on it. Regardless of where it’s placed on your website, contact forms make inquiring for more information streamlined and efficient for prospective patients. But the truth is, it’s easy to forget about the details around these forms. In fact, business owners often spend so… Continue reading Contact Forms: Optimize Your Approach to Patient Inquiries
6 Website Traffic Metrics Worth Paying Attention To
Your website is the cornerstone of your efforts to be found by prospective patients online, and understanding how it’s performing is essential. Without analyzing the amount of traffic, page views, and patterns of user activity on your site, your marketing and content choices would essentially be a guessing game. With the ever-increasing, versatile analytics tools… Continue reading 6 Website Traffic Metrics Worth Paying Attention To
How to Prepare for Your Best Year Yet
The strength of a business can be measured by its capacity to adapt and rapidly respond to the shifting needs of its market. We see this across every sector, in every era of marketplace history. And it’s no surprise—people choose what they like, and their likes change. These days, in the Digital Age, it seems… Continue reading How to Prepare for Your Best Year Yet