A huge perk of online marketing is the ability to target your ads to people expressly interested in your services. If a person is online, searching for information or professionals related to tinnitus, for example, you can clearly define that in your ad’s parameters and increase the odds that she or he will click through… Continue reading Reach the Customers You Want with Precision Targeting
Tag: digital marketing
7 Free Marketing Ideas for Your Hearing Practice
Considering that over 48 million Americans would benefit from the use of hearing aids, it can be surprising to learn that hearing practices often struggle with marketing their services. Indeed, marketing an audiology business or hearing aid center is anything but easy. And with over-the-counter hearing aids fast approaching, the challenge hearing practices face will… Continue reading 7 Free Marketing Ideas for Your Hearing Practice
Best Practices: Asking Your Patients for Online Reviews
The world of online reviews is a tricky one. Certain businesses, like restaurants and hotels, effortlessly receive dozens of reviews. Other businesses, however, can struggle to get even a few. What’s worse is that businesses rarely receiving reviews are actually more likely to get one when a customer has a negative experience. Even if a… Continue reading Best Practices: Asking Your Patients for Online Reviews
GDPR and What It Means for You
Companies and websites across the globe have been updating their websites and privacy notices for months, even years, to prepare for the May 2018 enactment of the famed General Data Protection Regulation (GDPR). Although this law specifically protects citizens of the European Union (EU) and European Economic Area (EEA), it affects everywhere online that these… Continue reading GDPR and What It Means for You
5 Reasons Why Digital Marketing is the Fastest Way to Grow Your Practice
Your practice deserves to thrive. As a dedicated hearing professional offering life-changing services, there’s no reason it shouldn’t — especially given the incredible number of people in need of your help. Nevertheless, many worthy practices aren’t thriving because people simply don’t know about them. In the digital age, a business listing isn’t enough — no… Continue reading 5 Reasons Why Digital Marketing is the Fastest Way to Grow Your Practice
How Well Are You Ranking? A Quick SEO Self-Audit
You don’t need to be an Internet-savvy or very technical person to have a website with great visibility online. You simply need to know the most important factors for getting your website seen. This is where a solid search engine optimization (SEO) strategy comes into play — arguably, the most important element of your online… Continue reading How Well Are You Ranking? A Quick SEO Self-Audit
Marketing Your Practice in a Post-OTC Hearing Aids World
Long before the Over-the-Counter (OTC) Hearing Aid Act was signed into law last August, hearing professionals across America were hotly debating its consequences. The legislation drew support from both sides of the aisle and gained notable coverage by the media, raising awareness of both the need for hearing treatment and the potential for more affordable… Continue reading Marketing Your Practice in a Post-OTC Hearing Aids World
Contact Forms: Optimize Your Approach to Patient Inquiries
Chances are your website has some version of a contact form on it. Regardless of where it’s placed on your website, contact forms make inquiring for more information streamlined and efficient for prospective patients. But the truth is, it’s easy to forget about the details around these forms. In fact, business owners often spend so… Continue reading Contact Forms: Optimize Your Approach to Patient Inquiries
How to Avoid Yelp’s “Not Recommended” Abyss
Consumer reviews are hard to ignore these days, covering everything from local pizza joints to orthopedic surgeons. With just a few taps on our phones or computers, we can quickly read up on what others have to say about any given product or service provider. In fact, a whopping 97% of consumers reported going online… Continue reading How to Avoid Yelp’s “Not Recommended” Abyss
6 Website Traffic Metrics Worth Paying Attention To
Your website is the cornerstone of your efforts to be found by prospective patients online, and understanding how it’s performing is essential. Without analyzing the amount of traffic, page views, and patterns of user activity on your site, your marketing and content choices would essentially be a guessing game. With the ever-increasing, versatile analytics tools… Continue reading 6 Website Traffic Metrics Worth Paying Attention To