Creating a steady flow of new patients through your doors is no small feat in the hearing healthcare industry. Competition is strong and it takes some innovation in your practice to stand out. While there’s no secret formula to guarantee success, there are a couple of time-tested strategies every practice should follow: Deliver excellent service to… Continue reading How an Online Audience Translates to More In-Person Patients
How Much Can Your Hearing Practice Grow?
The traditional trajectory for business growth has long been displayed as a slow and steady rise of leads and sales. For decades, that classic, gentle upward slope was the hard-earned result of several marketing approaches: physical mailers, newspaper and other print ads, billboards, and radio or TV airtime. But things have definitely changed. And these… Continue reading How Much Can Your Hearing Practice Grow?
Get Noticed Online by Creating Quality Content
As a hearing professional, you’ve got a lot of knowledge to share. Sharing it online is good for your readers, and even better for your business. In fact, one of the most effective ways to build a strong online presence is by creating valuable content on a regular basis. High-quality blogs and articles encourage more… Continue reading Get Noticed Online by Creating Quality Content
How to Choose the Best Photos for Your Website
Your website is your digital office and your home page is akin to your waiting room. It’s the first place potential patients experience you and your practice online, so it’s important to get it right. While many try to ignore it, appearance is everything. We humans are visual creatures and studies confirm that 90%… Continue reading How to Choose the Best Photos for Your Website
Generate Talk: Use Online Reviews to Boost Your Practice
In the socially connected world of the new millennium, a practice’s reputation is vetted in real-time by patients leaving feedback about their experiences as online reviews. Essentially the evolved form of word-of-mouth marketing, online reviews have made it easier than ever to capitalize on this powerful form of patient referral. It’s also never been so… Continue reading Generate Talk: Use Online Reviews to Boost Your Practice
Invisible Website? This Might Be Why…
Your website is your practice’s digital storefront: it’s what people “pass by” as they surf the Internet looking for the information or services they need. Ideally, your website’s home page offers enough information and value to keep visitors from passing at all, but that’s only half the equation. Getting them there in the first place… Continue reading Invisible Website? This Might Be Why…
Choose Wisely: How Keywords Can Make or Break Your Online Presence
Wouldn’t it be nice if you could tailor your website’s content and marketing strategy down to the very words your target market is already using? Even better—imagine you could identify the words and phrases used most frequently by those interested in hearing health? This kind of information would enable you to specifically target potential patients… Continue reading Choose Wisely: How Keywords Can Make or Break Your Online Presence
Using the Digital Frontier to Build an Unstoppable Practice
Perhaps you still remember that day you first opened your office doors. Looking at those empty rooms was like looking at a blank canvas. And like the rest of us, your mind took off with all of the possibilities. You had finally reached a pivotal moment in your journey towards helping people hear better and… Continue reading Using the Digital Frontier to Build an Unstoppable Practice
Why a Website Isn’t Enough
Recent surveys have found that just under 4 billion people are currently using the Internet. This comprises nearly half of the global population and marks an incredible 17% increase in users from 2016. In this “age of information,” it’s no surprise that people across the world are hankering to get online. As a business owner,… Continue reading Why a Website Isn’t Enough
Why Your Website Should Go Organic
Type “SEO practices” into your favorite search engine and you’ll quickly encounter a wide array of tactics that website developers use to improve website visibility in the search results of online search engines, such as Google or Bing. Despite the fact that many website owners ignore the need for optimizing their sites for high ranking… Continue reading Why Your Website Should Go Organic