Perhaps you still remember that day you first opened your office doors. Looking at those empty rooms was like looking at a blank canvas. And like the rest of us, your mind took off with all of the possibilities. You had finally reached a pivotal moment in your journey towards helping people hear better and… Continue reading Using the Digital Frontier to Build an Unstoppable Practice
Category: blog
Why a Website Isn’t Enough
Recent surveys have found that just under 4 billion people are currently using the Internet. This comprises nearly half of the global population and marks an incredible 17% increase in users from 2016. In this “age of information,” it’s no surprise that people across the world are hankering to get online. As a business owner,… Continue reading Why a Website Isn’t Enough
Why Your Website Should Go Organic
Type “SEO practices” into your favorite search engine and you’ll quickly encounter a wide array of tactics that website developers use to improve website visibility in the search results of online search engines, such as Google or Bing. Despite the fact that many website owners ignore the need for optimizing their sites for high ranking… Continue reading Why Your Website Should Go Organic
Successful SEO in an Evolving Landscape
For those of us that can remember life before Google, we might recall search engines like Yahoo! and Alta Vista helping us navigate the rapidly growing number of websites online. Back then, search engines like these were unique in that they searched web pages solely based on content. In other words, web pages with the… Continue reading Successful SEO in an Evolving Landscape
Using Blogs to Boost Your Practice
As a healthcare practice that’s recognized the importance of being online in order to thrive as a business, you’ve likely also learned how imperative it is that your website is actually seen by potential patients searching for services like yours. Simply put: there’s little use for a beautifully designed website that’s effectively invisible. Making sure… Continue reading Using Blogs to Boost Your Practice
Digital Marketing Trends for Healthcare Practices
The relationship between patient and healthcare provider has been an eternally evolving one. The changes to this dynamic in the last decade, however, have completely transformed it. Never before have patients come so equipped with information (accurate or not) to their appointments. And never before have health providers been so poised to market themselves… Continue reading Digital Marketing Trends for Healthcare Practices
Online Reviews & Their Role in Your Practice
Shopping online has become a popular practice, with everything from groceries to furniture being available for online purchase and next-day delivery. The rapid rise of online purchases even has some experts warning of the complete extinction of brick and mortar stores in the not-too-distant future. Dire predictions aside, it’s hard to deny the usefulness of… Continue reading Online Reviews & Their Role in Your Practice
Content is (Still) King
In the rapidly evolving world of digital marketing, one tagline remains constant: content is king. And how could it not be? Content is the foundation of the entire Internet, after all. Without content, or information and descriptions about anything from the latest foam roller to the local news, the Internet would cease to lure us… Continue reading Content is (Still) King
Local SEO: Smart Strategies for Growing Website Traffic
Why is it important that your website is optimized for local SEO? People use online searches every day to find the best local businesses for the products and services they’re in need of. For businesses such as hearing centers that rely on attracting patients who live in the local area, it is especially important that… Continue reading Local SEO: Smart Strategies for Growing Website Traffic
The Complete SEO Spring Cleaning Checklist
Every spring you hear that this is the time to clean up your home, your desk, and even your car. Have you ever considered spring cleaning the SEO for your business? Though you may have an SEO strategy in place, sometimes it may need some polishing up, as it can be easy to get off-target… Continue reading The Complete SEO Spring Cleaning Checklist