In the guide Pay-Per-Click 101, you learned about the basics of PPC and how to reach your target audience more effectively. PPC offers an alternative method to traditional forms of advertising that helps you attract new patients that are qualified to have an interest in your services. Now, let’s dig a little deeper into how PPC can be optimized and monetized for the most results.
Category: Guides
Pay-Per-Click (PPC) 101
Have you been wondering how to reach your target audience more effectively? If you need results quickly, pay per click advertising (referred to as PPC from here on out) offers an alternative method to traditional forms of advertising that helps you attract new patients that are qualified to have an interest in your services.
How to Communicate Your Virtual Services to Patients
The world of audiology has changed; and it’s never going back to the way it was. The COVID-19 pandemic has completely shifted how patients look for your services as well as how they engage with you. Add in health concerns, new technology, and unclear state laws, and there’s a lot of confusion on what the future of audiology looks like. But you can look at the… Continue reading How to Communicate Your Virtual Services to Patients
How to Provide Audiology Services Without Face to Face Contact
The pandemic has forced a lot of changes in healthcare, but this is especially true for hearing professionals. Through these changes, hearing professionals have the unique opportunity to develop meaningful patient interactions and provide services to those who may otherwise have no access to much-needed care. In-person appointments are imperative to properly evaluate those with hearing… Continue reading How to Provide Audiology Services Without Face to Face Contact
Social Media: How Important Is It To Your Business?
You have probably arrived at this article (welcome!) because you are wondering if social media is really THAT important for hearing professionals. Some questions you may ask yourself include: Why is Social Media Marketing so important for my Hearing Clinic? If I do it myself, am I sharing the right content? If I pay someone to do it, are… Continue reading Social Media: How Important Is It To Your Business?
Growth Mindset Versus Fixed Mindset in Audiology: How Your Attitude Affects Your Potential
“If you imagine less, less will be what you undoubtedly deserve” – Debbie Millman In recent years, modern psychology has shown how belief systems about our own abilities can fuel our behavior and predict our success. Stanford psychologist Carol Dweck synthesized in her book, Mindset: The New Psychology of Success, that the power of our beliefs (both conscious… Continue reading Growth Mindset Versus Fixed Mindset in Audiology: How Your Attitude Affects Your Potential
How eCommerce Will Grow Your Audiology Practice
eCommerce is short for “electronic commerce,” which is the buying and selling of goods (or services) on the internet. So, put simply, eCommerce = growth. According to eCommerce expert Gary Hoover, his research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. And it doesn’t stop… Continue reading How eCommerce Will Grow Your Audiology Practice
How Do You Bring More Patients to Your Practice?
The definition of online presence is a combination of things including a strong website with an active blog, social media pages, online ads and reviews. But there is a lot more that needs to be considered when creating, supporting and managing your online presence. Now, more than ever, your website’s user experience (UX) matters and… Continue reading How Do You Bring More Patients to Your Practice?
Efficient and Effective Virtual Practice Management
If you are interested in creating a virtual environment to increase productivity and efficiency, then you have come to the right place! Offering virtual options to your patients will revolutionize your business. A recent survey has shown that audiologists feel the COVID-19 lockdown has brought about some beneficial changes to care of patients with hearing… Continue reading Efficient and Effective Virtual Practice Management
Developing and Executing a Social Media Strategy
In today’s digital world, your business’s social media presence isn’t just “extra” marketing activity. It is a powerful way to extend and support your patients. But there is a small catch; utilizing social media strategically, especially for small businesses, can fall far down the list of marketing priorities. According to Oberlo, there are 3.5 billion… Continue reading Developing and Executing a Social Media Strategy