As a hearing professional, you know that gaining new patients—as well as keeping your existing patients—is the lifeblood of your practice. In this day and age, gaining new patients is not as simple as putting up your sign, taking out an ad in the newspaper, or sending out mailers. In this digital age, an online… Continue reading How to Learn from and Prevent Content Failure

As we are beginning in 2020, you are probably reviewing and reworking your marketing efforts from 2019. You can learn from both your successes and your failures—what worked and what did not. Now is the time to leave the mistakes of 2019 in the past, while bringing the successes of the year with you. In… Continue reading The Top 5 Marketing Lessons We Learned in 2019

Black and white. Full and empty. Happy and sad. Light and dark. Forward and backward. Love and hate. You probably picked up on this pattern of opposites pretty quickly. But does this pairing fit the list? Creative and logical. This particular word pairing might be considered opposites in certain contexts, but it should not when… Continue reading The Interplay Between Creative Content & Logical Content

When you think about “public health,” what comes to mind? Maybe you think of immunization programs, community health centers, or healthcare designed for underserved populations or low-income groups. Perhaps you think about the responsibility to provide clean water and safe environments. How does audiology fit into public health? Although you may not immediately think of… Continue reading How Does Audiology Fit Into Public Health?

2020 marks the beginning of a new decade. This year promises to hold much in store, including the World Report on Hearing (WRH) at the 73rd World Health Assembly (WHA) in May 2020. Dr. Jackie Clark, a clinical professor at the University of Texas at Dallas and a co-founder/co-director of the Coalition for Global Hearing… Continue reading Researchers Project a Greater Number of People with Hearing Loss & Shortage of Hearing Specialists

Odds are good that you have not heard of AMPs (accelerated mobile pages) before. And that is okay—because after all, you are a hearing specialist, not a web development or digital marketing specialist! However, that does not mean that you should ignore AMPs (or other new developments in the web world). Accelerated mobile pages can… Continue reading What You Need to Know About AMPs

You are probably aware that mobile-friendly websites are increasingly important, as more and more people do a majority of their Internet browsing from their mobile phones. Gone are the days of using a desktop or even laptop computers for most of your online searches. In fact, people are now spending more time on their mobile… Continue reading The Importance of Mobile-Optimized Content

If you run your own hearing healthcare practice, you know that you have many options when it comes to marketing. There are traditional methods like radio and TV ads, mailers, newspaper and magazine ads, and billboards. Then there are newer, digital marketing options like a branded website, social media, search engine optimization (SEO), and online… Continue reading How Content Marketing Can Generate New Leads for Your Business

As a hearing healthcare professional, sound is probably the most common sense you work with. This makes sense, as most of your patients come to you for help when they cannot hear in the way that they used to or believe they should be able to. However, what if visual information could also play a… Continue reading How Photo-Sharing Can Help Support People with Hearing Loss

If you have a personal account on a social media network like Facebook, Twitter, or Instagram, you have likely seen one of the viral posts showcasing a business owner or employee’s kindness. For example, have you ever seen a post singing the praises of a grocery store cashier who paid for a customer’s purchases when… Continue reading How Kindness & Integrity Can Grow Your Business