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If you keep up to date with digital marketing, you know that trends and strategies change often. Within a specific niche, like healthcare, digital marketing trends are even more particular. If your practice is not keeping up with the latest trends and strategies, your business can easily fall behind the competition. Here at AudiologyPlus, we… Continue reading The Top 5 Healthcare Marketing Trends for 2019

If you’re working on growing your business’s online presence, it’s likely that you’ve heard of Google Analytics. Google Analytics is a free tool provided by Google that helps you evaluate your website traffic and assess the effectiveness of your online presence. While Google Analytics can be very helpful in understanding how your website is performing,… Continue reading Google Analytics Can Be Overwhelming—Here’s an Easy Guide to Understanding What It All Means

If you’ve heard of virtual reality before, it was likely mentioned in the context of gaming. Virtual reality (VR) is a technology that features a computer-generated experience in a simulated three-dimensional environment. While virtual reality gaming is becoming increasingly popular, VR also has applications in other fields—including audiology. The Shepherd Centre, which is an Australian… Continue reading Using Virtual Reality to Experience Silence and Understand Hearing Loss

As a hearing care professional, you’re well aware of the importance of properly treating hearing loss, and you know how hearing loss can affect a person’s overall health and quality of life. However, not all patients—even those with hearing loss—share this same understanding. When you’re able to share the importance of treating hearing loss with… Continue reading Patients With Untreated Hearing Loss Incur Higher Healthcare Costs Over Time – Some Information to Easily Share

Welcome, 2019! As we move into the new year, it’s the perfect time to set goals for yourself and your business. How does SEO fit into your practice’s goals? Your online presence can be a powerful tool to attract new patients and grow your practice. SEO, or search engine optimization, is essential in ensuring that… Continue reading It’s a New Year! What does 2019 mean for SEO?

Have you ever received a thank-you card with a message that was obviously generic? Perhaps the sender didn’t address it to you by name, or they didn’t mention what exactly they were thanking you for. This generic thank-you card probably left you feeling dissatisfied. By contrast, think of a personalized thank-you card you’ve received. The… Continue reading The Importance of a Personalized Website

Not long ago, artificial intelligence (AI) might have sounded like a technology that could only exist in science fiction novels and films. However, in the last few years, AI has become a reality that more and more companies are adopting to enhance their business. Before we discuss how artificial intelligence is changing digital marketing and… Continue reading 3 Ways Artificial Intelligence Will Impact Digital Marketing in 2019

A website is a great first step in establishing your online presence and bringing in more new patients. Once your website has an appealing design, unique content, and accurate contact information, it’s time to see how you can push it further in engaging website visitors and converting them into patients. Most practices are now considering… Continue reading The 2 Things Most Practices Are Considering for Their Website

In October 2018, Google announced the end of Google+, the company’s social networking platform that debuted in 2011. Ben Smith, Google Fellow, and Vice-President of Engineering made the announcement following the revelation that a privacy bug had exposed users’ information, while also acknowledging that Google+ “has not achieved broad user or developer adoption.”[1] Google announced… Continue reading What Does the End of Google+ Mean for Your Website and Reviews?

You likely already know how useful online marketing would be for your business and, chances are, you’ve already taken the first step by getting a website for your practice. But the question is: are local people finding it? To be competitive in your local hearing healthcare market, your website needs to not only stand out… Continue reading Best Practices to Stand Out Online in Your Local Market