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As a hearing health care professional, it is your job to care for your patients and ensure they receive appropriate, personalized treatments. However, you also run a practice, which is a business. To ensure that your business grows and succeeds, you need to be effective in marketing your practice. One of the most important aspects… Continue reading Content Marketing Visions for 2020

While you have many marketing tools at your disposal nowadays, the ultimate one is customer experience. Customer experience outweighs online ads, social media, mailers, magazine ads, billboards, or any other type of marketing you utilize. In fact, studies indicate that by 2020, a majority of purchase decisions will be based on customer experience, not price.… Continue reading How to Use Customer Experience as a Marketing Tool

Did you know that when Facebook was first created, only college students were allowed to join? However, by September of 2006, any person over the age of 13 with a valid email address was able to join. Now, Facebook users span all ages, from 13 to 107. That means that social media – whether it’s… Continue reading How (and Why) to Reach an Older Demographic Online

As an audiologist, you play an essential role in contributing to interprofessional health teams. These teams are often organized in order to address conditions that require the care and expertise of several health professionals. Audiologists are often called on to participate in interprofessional health teams to aid patients with conditions associated with hearing or balance… Continue reading Audiologists’ Essential Role in Interprofessional Collaboration

If you have a website – and maybe even some social media pages for your practice, like a Facebook page – is your work done? The answer is no, because the mere fact that you have a website for your practice does not necessarily mean that it will help people find your practice and convert… Continue reading The Value of Organic & Local SEO

Have you ever done a Google search and seen multiple top results from the same website? For example, if you search for “pure green coffee bean extract,” there are two results from Walmart and two results from Amazon on the first page of search engine results. These are known as duplicate listings, and for many… Continue reading What Does Google’s Site Diversity Update Mean, And What Do You Need to Know About It?

In this day and age, with the Internet at their fingertips, consumers always have multiple choices for where to take their business. You can see this in your own life. For example, if you were in the market for a new car, you would find numerous brands, multiple car dealers, and various models that all… Continue reading Content Marketing, Personalization, and Connecting with Your Audience – What You Need to Know

As an audiologist, you likely work with patients with hearing loss on a daily basis. From your extensive education, years of experience, and unique perspective as a hearing health care specialist, you know that hearing aids can be life-changing for many patients with hearing loss. However, the recommendation to use hearing aids is typically not… Continue reading How Personal Stories Can Help Patients Struggling to Decide to Use Hearing Aids

As you know, medical errors are no small issue. In fact, medical errors are currently the third leading cause of death in the United States. While most medical errors in the audiology field do not result in life-or-death situations, audiologists and their staff should still be mindful of the potential for medical errors and their… Continue reading 5 Steps to Avoid Medical Errors in Audiology

Picture this: Your calendar reminds you that you have an appointment with a patient at 1:00 pm. Instead of heading to a treatment room, however, you head to your office, turn on your computer, and set up a webcam. At 1:00 pm, you and the patient connect via video and audio, allowing you to complete… Continue reading How Teleaudiology Is Changing the Field of Audiology