Category: Uncategorized

As a hearing healthcare professional, sound is probably the most common sense you work with. This makes sense, as most of your patients come to you for help when they cannot hear in the way that they used to or believe they should be able to. However, what if visual information could also play a… Continue reading How Photo-Sharing Can Help Support People with Hearing Loss

If you have a personal account on a social media network like Facebook, Twitter, or Instagram, you have likely seen one of the viral posts showcasing a business owner or employee’s kindness. For example, have you ever seen a post singing the praises of a grocery store cashier who paid for a customer’s purchases when… Continue reading How Kindness & Integrity Can Grow Your Business

It is no secret that audiology businesses depend on local business. While you may occasionally treat a patient from out of town who has an emergency need while visiting your city, the huge majority of your patients are from your local area. So, the way your business’s website performs in Google’s local algorithm is going… Continue reading What You Need to Know about How the Google Local Algorithm Works

By now, you have probably heard about how important social media is to your business and online marketing. This may have motivated you to create social media pages for your practice, and maybe inspired a few posts on those pages. But even if you have created social media pages and are posting to them, do… Continue reading Five Simple Steps for Defining Your Social Media Strategy

As an audiologist, you have probably been aware for some time now that over-the-counter hearing aids were coming. And now, they have hit the market. So what does this mean for you as an audiologist, as well as for your practice? If you are like many others in the field of audiology, the introduction of… Continue reading What does Audiology Pre-OTC look like now that OTC hearing aids have hit the market?

Work can be stressful. This is certainly not news to you. Whether you are an audiologist or another team member at the practice, you are bound to experience stress in the workplace at some point or another. How you handle workplace stress can make all the difference in your success, as well as your business… Continue reading How to Handle Stressful Situations at Work

All too often, companies rely on only one type of search engine marketing: either paid or organic, but not both. Doing so limits the online reach of the company and can result in missed opportunities to demonstrate value and build authority with your target audience. Fortunately, search engine marketing does not need to be an… Continue reading Why You Should Use Both Paid SEM and Organic SEO Strategies

You’ve probably heard the common online marketing phrase, “Content is king.” And it’s true – content is an essential part of an effective digital marketing strategy. However, there is a difference between simply creating content and content marketing. Content takes many forms: ads, social media posts, eBooks, white papers, blogs, website content, product content, emails,… Continue reading What Is the Difference between Content and Content Marketing?

Why are you an audiologist? Part of your answer probably has something to do with a personal interest in the audiology field. And that’s great! We would be worried if you were not interested in and passionate about your field. Often, the best professionals are those who truly care about their field of work and… Continue reading How to Talk to Your Patients in a Language They Understand

If you ask a layperson about the cost of hearing aids, they will likely tell you that they believe hearing aids to be fairly expensive. For some people, hearing aids may even be cost-prohibitive, preventing them from seeking the treatment they need for their hearing loss. As an audiologist, you likely do all you can… Continue reading Breaking News! A New Program Offers Improved Hearing Aid Access